There are some important information that we need to understand when get involved in Social Media Marketing in order for our business to success. Social Media Marketing can be a failure if you don’t know the “rules” and simply go ahead and overdo it.
Social media is closely related to Web 2.0 and therefore we must take note of the following when implement the social media marketing.
1. We must be a real user - Here we are not referring to get a robot to work for us. What I mean is to show your real interests and vote for your favourite or what you found interesting. If you are getting your staff to involve at social bookmarking sites like StumbleUpon, Digg or Delicious, it’s important for them to focus on the topics or articles that they like so that they might not lose interest in social media.
2. Get involved in social media sites and understand them – We need to get involve ourselves in different top social media sites and to understand how the sites are working. It’s ideally to use it on a regular basis especially with the social bookmarking sites.
3. Focus on your niche – We might find some top sites like StumbleUpon or Digg drive many visitors to certain people. However, it’s always good for us to identify our niche and focus on sites that can drive correct traffic. Although focus on a niche might send fewer visitors, but those visitors will likely find the content more relevant and help to increase your conversion rate.
4. No control on them – We totally have no control on the results and also the results can’t be guaranteed. It’s just like we don’t have any control over the search engine rankings.
5. Digg is not the only social media site – Many people know the powerful of Digg and the Digg effect. However, Digg is not the only social media site and failure in Digg doesn’t mean that your website or campaign failure. We can always drive massive traffic from other social media sites.
6. Good contents not always mean good traffic – The main key is what is the social media users want at the particular site. Althought you have generate very good content but it doesn’t guarantee you the traffic and there might be very few users really picked it up.
7. No heavy pitching or selling – Many content sharing sites don’t allow advertising content and we should go light on selling or promotional messaging. Instead of writing about how great our products are, we should go for the benefits or features of the products.
8. Always offer value especially to your niche – Value means different things to different people. Same contents but always mean different value to users and we should always create content that offer value to our niche.
9. Participate personally in communities – It’s always essential for us to participate personally and engage with communities on social networks. Leaving comments on blogs and forums or joining groups on Facebook are good ways to build online presence and get people to notice about you.
10. Should also use other strategies – Don’t only rely on social media marketing. Other strategies like SEO, LSI or PPC Campaigns are also important to bring in the great results.
Search engine ranking factors are the factors that that can influence a web document’s rank at the major search engines for a particular term or phrase.
Search Engine Factors
A) Keyword Use Factors
B) Page Attributes
c) Site/Domain Attributes
D) Inbound Link Attributes
E) Negative Crawling/Ranking Attributes
A) Keyword Use Factors
- Keyword use in Title Tag
- Keyword use in Body Text
- Relationship of Body Text context to keywords (Topic Analysis)
- Keyword use in H1 Tag
- Keyword use in Domain Name
- Keyword use in Page URL
- Keyword use in H2, H3, H(x) Tags
- Keyword use in Alt Tags and Image Titles
- Keyword use in Bold/Strong Tags
- Keyword use in Meta Description Tag
- Keyword use in Meta Keywords Tag
B) Page Attributes
- Link popularity within the site’s internal link structure
- Quality / relevance of links to external sites / page
- Age of documents
- Amount of indexable text content
- Quality of the document content (as measured algorithmically)
- Organisation / hierarchy of document flow (i.e. broad > narrow)
- Frequency of updates to page
- Number of trailing slashes (/) in URL
- Accuracy of spelling and grammer
- HTML validation of document
C) Site/Domain Attributes
- Global link popularity of site
- Age of site
- Topical relevance of inbound links to site
- Link popularity of site in topical community
- Rate of new inbound links to site
- Relevance of site’s primary subject matter to query
- Historical performance of site as measured by time spent on page, clickthroughs from SERPs, direct visits, bookmarks, etc.
- Manual authority/weight given to site by Google
- TLD extension of site (edu, gov, us, ca, etc)
- Rate of new pages added to site
- Number of queries for site/domain over time
- Verification of site with Google webmaster centre
D) Inbound Link Attribute
- Anchor text of inbound link
- Global link popularity of linking site
- Topical relationship of linking page
- Link popularity of site in topical community
- Age of link
- Topical relationship of linking site
- Text surrounding the link
- Internal link popularity of linking page within host site/domain
- Temporal link attributes (when in time the links was created/updated)
- Domain extension of linking site (edu, gov, us, ca, etc)
- Page rank (as measured by the Google Toolbar) of linking page
E) Negative Crawling/Ranking Attributes
- Server is often inaccessible to bots
- Content very similar or duplicate of existing content in the index
- External links to low quality/spam sites
- Duplicate title/meta tags on may pages
- Overuse of targeted keywords (stuffing/spamming)
- Participate in link schemes or actively selling links
- Very slow server response times
- Inbound links from spam sites
- Low levels of visitors to the site (measured via toolbar, clicks in SERPs, etc)
If you have a very long URL and it’s really inconvenient for your posting in emails or status post, you could always choose to shorten the URL by using TinyURL.
TinyURL is a good option to turn your long URL to a shorter URL and it will not break in email postings and never expires.
For example,
The following URL:
http://moonloh.com/work-at-home-programs/
has a length of 41 characters and resulted in the following TinyURL which has a length of 25 characters:
http://tinyurl.com/5zgf98
TinyURL helps you to hide your affiliate URLs too. Many affiliate link has the ID or username behind the URL such as http://affiliatesite.com/refferal=123456
When people see this kind of URL they will immediately know that this is an affiliate link site and this will decrease your conversion rate.
Get your TinyURL here:
TinyURL is a totally free service to keep your URL short and it’s a great tool for your affiliate links to look “better” and hence increase your conversion rate.
I’ve started my SEO (Search Engine Optimization) lessons this month and I got myself a new notebook since my last notebook already full with all the social media marketing notes.
Compare to social media marketing, I find SEO more technical and less interesting. However, it’s always good to learn new things and SEO is a crucial part of internet marketing.
Page Rank = SEO Tips + Persistence
SEO (Search Engine Optimization) is the foundation for almost every form of online advertising and we need to know:
• what a meta tag is and how to use them
• what keywords are
• how many keywords to use
• where keywords should be placed and why
• what title tags are
• what alt tags are
• what header tags are
• what a sitemap is and how to use the different kinds
• why links can help or hurt you
• why commenting is a good thing
Some SEO Tips
- Content
- Individual Title and Descriptions
- Site Architecture / Navigation
- Inbound links to your site from relevant and trusted sites
- Keyword Terminology
- Universal XML Sitemaps
- Rich Media
- Web 2.0
- Mobile Web
- Content Relevancy
- Constant Monitoring of Paid and Organic Analytical Information
- Become a More Trusted Site
More SEO Tips
- Site Design Consideration
- Don’t use frames
- Don’t use dynamic URL’s
- Don’t have an entirely FLASH homepage
- Don’t use image maps as the only method of navigation
- Don’t use javascript as hte only method of navigation
- Carefully choose your keywords
- Optimization of your Title Tag
- Optimization of your page content
- Optimization of your META tags
- Optimization of your images using “alt”
- Optimization of your Text Hyperlinks
- Optimization of Heading Tags
- Wait for 4-6 weeks before re-submit to Google
- Things to avoid ~ Optimization for Search Engines
Just share with you a very good tip for your ad to get top position in Google Adwords but you only need to bid for the minimum.
The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, set your daily budget to about $20.00 and then set your keyword bids to 3-5 times more than the current bid requirement. It’s better for you to only place 1-5 keywords in each ad group.
Your high bid will get Google to place your ads at the top and the top position will ensure your ads are good enough to generate the clicks. As a result, your CTR will then increase. Assuming your onpage trust factors such as contact us page, disclaimer, terms of use, contact number, email etc are good, you will build the Quality Score to a position of “Great”.
You could then reduce the bid cost of each keyword down by half once your CTR is around 5-25%. If your QS still “Great”, you should notice that your number of clicks per day is still the same even your bid cost is lower now.
The next day, reduce the bid cost down again by 10-20% of the actual price google initially wanted for that keyword. This means that if the keyword is 50 cents, reduce it to 40-45 cents but assuming your CTR is still rather high. Although you reduce your bid cost, you still get the top position while others pay the top amount to be in position 1. As you start building history with Google, you can then set bids at around 5-10 cents and still be at the top position.
Tonight I just want to do a casual and short blogging.
I’ve finish my Google Adwords and Social Media course. It really helps a lot and what I always say, “Education is powerful”. I belive that as a parent we always tell our children to study hard for the future and I’m not only telling my Baby Moon to study hard but also study smart. Just go do what you have learned and clear the stones in front of you to make you a better person.
There is really no secret in Internet Marketing and the only secret is to study smart and work smart. Still remember the 3 correct methods that I always believe in?
- Correct Mindset
- Correct Attitude
- Correct System
I’m going to start my SEO course next month and I hope I have more to share with you all. At the same time, I will share with you some programs or products that I’m using to boost my Internet Marketing business.
Latest update about my Babymoon Travelling Information Guides
8 of 10 on FIRST PAGE of Google Search Result – 29.11.08
PPR – Placement Performance Report is an important report that helps in your Adwords campaign. You can get good information through the report and could always trace the performance of your campaign.
Here are some tips for analyzing a PPR
- Implement Google’s conversion tracking so can understand how individual sites are converting
- Don’t focus on click through rate (CTR) – low CTR on a site doesn’t mean ads perform poorly
- Respond only to statistically significant data – rely on conversion data and make decision with several weeks data
- Identify sites that are converting well for your campaign and take steps to increase your exposure on those sites – enable the content bidding feature to bid more aggresively on those sites or target them through a site-targeted campaign
So, if you haven’t run the PPR, go get the report and analyze your campaigns’ performance.
If There's a will, There's a way! 
is my motto.
