* Why want to be Mompreneur
* How to start home business
* Where to start
* When is the good time for you to start
* What is the home business that suitable for you
* Where to get the useful resources
* How to grow your existing home business
* Other valuable information

Welcome to get some ideas or give comments to my Mompreneur Asia.

Here, I have 5 Ebooks that I found them very informative and useful. I would like to share with you all and here are the lists of the books.

1. What is Social Media

2. My SEO E-Guide

3. The Cash Sucking System

4. 10 Steps to Killer Web Copy

5. The Four Layers of The SEO Model

You can download the above Ebooks for 100% Zero Cost.

Hope you enjoy and gain knowledge from the Books.

GET YOUR FREE GIFTS NOW!

Of course I’m not mean that we should totally ignore SEO and only focus on Social Media. Search Engine Optimization is more technical but it’s always good in keywords research, keywords targeting and attract free traffics for our website/blog. For long term advantages, we really need to look into it seriously and can’t ignore it’s importance.

Social Media on the other hand is very powerful and here’s some of my reasons:

1) Get indexed within 24 hours - Your brand new website/blog will get indexed by Google within 24 hours by using social media. See my posts:

• Power of Social Bookmarking - My Babymoon Travelling Information Guides
• Just A Casual Blogging

If you only focus on SEO and the new website may need to get up to 4 weeks or longer time to get indexed by Google.

2) Networking - I like networking and enjoy the online atmosphere. We can share ideas and goals with each others and people will also get to know you more personally. It gathers like minded people together in a community and we grow by learning from others ideas.

3) It’s kind of Viral Marketing - You can get very up to date information through social media. Twitter is a mini blogging that gives very updated information and once you put your information on to social media, it is shot to websites all over the world.

4) Broadcast - All you need to do is just to do a broadcast on all your social media sites and all your networks friends get the information you are trying to deliver. It’s a very easy way to drive traffic and without any spamming.

5) Branding - The last thing I love is social media helps in the branding. Branding is important in Internet Marketing and you don’t need to be the professional in your niche but you should be the authority in your niche. Social media is a great tool for branding.

Google SEO Webmaster Help Center

Google Webmaster Tools at Youtube - Total 14 videos

A webmaster tutorial video that covers how Google can find your site.

Matt Cutts joined Google as a software engineer in January 2000. He is currently the head of Google’s Webspam team.

Google guru Matt Cutts discusses how best to optimize your site for Google

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Sooner, I found that almost all WordPress themes aren’t designed with SEO in mind - in fact they are very poor for SEO.

6 SEO Problems Common In WordPress Themes - by Court

1. Multiple use of the H1 tag. The H1 tag should only be used on each page of a site. Most WordPress themes use the H1 tag multiple times on each page.
2. Excessive use of H2 tags. Most WordPress themes use H2 tags for almost everything in the sidebar. This causes H2 to be used nearly 10 times on each page. They should be used for the 2nd most important heading on each page, which is probably going to be your post title. The H1 tag should be used for the main heading on each page, which is probably the name of your site.
3. Weak use of HTML title tag. On most WordPress themes, the HTML title tag appears as: the name of your site: category: post title. Since you will often have keywords in your post title, this is poor use of the HTML title tag. The post title should appear first.
4. The code for the sidebar often appears above the content. This results in all of your pages looking the same in search engine listings. It also dilutes the power of your content and post titles, because they’re moved down in the code for each page.
5. The comment section is poorly setup. Many of the themes use H1, H2, and H3 tags in the comments. This is a huge mistake that would lead to dilution of the intended H1 and H2s.
6. Archive and category pages produce duplicate content. If full-text versions of the posts are shown here, it can cause post pages to show in Google’s supplemental index. I would set category and archive pages to show excerpts only, or add ‘noindex’ to their head.

One way to optimizes your Wordpress blog for Search Engines (Search Engine Optimization) is to use the All in One SEO Pack.

The features of All In One SEO Pack:

* Automatically optimizes your titles for search engines
* Generates META tags automatically
* Avoids the typical duplicate content found on Wordpress blogs
* For Wordpress 2.3 you don’t even have to look at the options, it works out-of-the-box. Just install.
* You can override any title and set any META description and any META keywords you want.
* You can fine-tune everything
* Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.

1) Be Prepared.
2) Avoid Javascript.
3) Content is King.
4) Build Backlinks.
5) Don’t obsess over PageRank.
6) Focus on Titles.
7) Keep Content Fresh!
8 ) The Key to Good Links.
9) Phrasing it Correctly.
10) Don’t Design in a Vaccum.
11) Keep Adding Keywords.
12) Don’t Split Your Link Juice.
13) Ditch the Long Names.
14) Forget About Frames!
15) What Really Counts.
16) Get Indexed Quickly.
17) Start a Blog.
18) Quality Counts.
19) Don’t Abuse The System.
20) Guilt by Association.

10 Simple Steps To Achieve High Search Engine Rankings

-Know your geographic market and ensure your domain has the correct TLD.
-Include keyword in Domain name (using hyphens if necessary).
-Create as much content about your products or subject as you can.
-AFTER you have your site content start keyword researching
-Decide on 4 or 5 primary keywords to use as main sub-sections
-Sit down and sketch out your navigation system
-Re-write content using knowledge previously gained about keywords and phrases
-Structure each individual page
-Proof read your completed page and get a 2nd opinion
-Construct your site.

Remember

1. Be Patient, Things will take time
2 Don’t Overdo anything - it Can harm you
3 Automated Link Exchange Programs are Dead
4 Never spam as It don’t work
5 Don’t do BlackHat unless you know what you are Doing
6 Don’t buy too many softwares/ebooks
7 Never participate in any kind of traffic exchange programs
8 .edu Links from blogs are Useless
9 If something looks unreal, than most likely, it is

Social media is closely related to Web 2.0 and therefore we must take note of the following when implement the social media marketing.

1. We must be a real user - Here we are not referring to get a robot to work for us. What I mean is to show your real interests and vote for your favourite or what you found interesting. If you are getting your staff to involve at social bookmarking sites like StumbleUpon, Digg or Delicious, it’s important for them to focus on the topics or articles that they like so that they might not lose interest in social media.

2. Get involved in social media sites and understand them - We need to get involve ourselves in different top social media sites and to understand how the sites are working. It’s ideally to use it on a regular basis especially with the social bookmarking sites.

3. Focus on your niche - We might find some top sites like StumbleUpon or Digg drive many visitors to certain people. However, it’s always good for us to identify our niche and focus on sites that can drive correct traffic. Although focus on a niche might send fewer visitors, but those visitors will likely find the content more relevant and help to increase your conversion rate.

4. No control on them - We totally have no control on the results and also the results can’t be guaranteed. It’s just like we don’t have any control over the search engine rankings.

5. Digg is not the only social media site - Many people know the powerful of Digg and the Digg effect. However, Digg is not the only social media site and failure in Digg doesn’t mean that your website or campaign failure. We can always drive massive traffic from other social media sites.

6. Good contents not always mean good traffic - The main key is what is the social media users want at the particular site. Althought you have generate very good content but it doesn’t guarantee you the traffic and there might be very few users really picked it up.

7. No heavy pitching or selling - Many content sharing sites don’t allow advertising content and we should go light on selling or promotional messaging. Instead of writing about how great our products are, we should go for the benefits or features of the products.

8. Always offer value especially to your niche - Value means different things to different people. Same contents but always mean different value to users and we should always create content that offer value to our niche.

9. Participate personally in communities - It’s always essential for us to participate personally and engage with communities on social networks. Leaving comments on blogs and forums or joining groups on Facebook are good ways to build online presence and get people to notice about you.

10. Should also use other strategies - Don’t only rely on social media marketing. Other strategies like SEO, LSI or PPC Campaigns are also important to bring in the great results.

Search Engine Factors
A) Keyword Use Factors
B) Page Attributes
c) Site/Domain Attributes
D) Inbound Link Attributes
E) Negative Crawling/Ranking Attributes

A) Keyword Use Factors
- Keyword use in Title Tag
- Keyword use in Body Text
- Relationship of Body Text context to keywords (Topic Analysis)
- Keyword use in H1 Tag
- Keyword use in Domain Name
- Keyword use in Page URL
- Keyword use in H2, H3, H(x) Tags
- Keyword use in Alt Tags and Image Titles
- Keyword use in Bold/Strong Tags
- Keyword use in Meta Description Tag
- Keyword use in Meta Keywords Tag

B) Page Attributes
- Link popularity within the site’s internal link structure
- Quality / relevance of links to external sites / page
- Age of documents
- Amount of indexable text content
- Quality of the document content (as measured algorithmically)
- Organisation / hierarchy of document flow (i.e. broad > narrow)
- Frequency of updates to page
- Number of trailing slashes (/) in URL
- Accuracy of spelling and grammer
- HTML validation of document

C) Site/Domain Attributes
- Global link popularity of site
- Age of site
- Topical relevance of inbound links to site
- Link popularity of site in topical community
- Rate of new inbound links to site
- Relevance of site’s primary subject matter to query
- Historical performance of site as measured by time spent on page, clickthroughs from SERPs, direct visits, bookmarks, etc.
- Manual authority/weight given to site by Google
- TLD extension of site (edu, gov, us, ca, etc)
- Rate of new pages added to site
- Number of queries for site/domain over time
- Verification of site with Google webmaster centre

D) Inbound Link Attribute
- Anchor text of inbound link
- Global link popularity of linking site
- Topical relationship of linking page
- Link popularity of site in topical community
- Age of link
- Topical relationship of linking site
- Text surrounding the link
- Internal link popularity of linking page within host site/domain
- Temporal link attributes (when in time the links was created/updated)
- Domain extension of linking site (edu, gov, us, ca, etc)
- Page rank (as measured by the Google Toolbar) of linking page

E) Negative Crawling/Ranking Attributes
- Server is often inaccessible to bots
- Content very similar or duplicate of existing content in the index
- External links to low quality/spam sites
- Duplicate title/meta tags on may pages
- Overuse of targeted keywords (stuffing/spamming)
- Participate in link schemes or actively selling links
- Very slow server response times
- Inbound links from spam sites
- Low levels of visitors to the site (measured via toolbar, clicks in SERPs, etc)

TinyURL is a good option to turn your long URL to a shorter URL and it will not break in email postings and never expires.

For example,

The following URL:

http://moonloh.com/work-at-home-programs/

has a length of 41 characters and resulted in the following TinyURL which has a length of 25 characters:

http://tinyurl.com/5zgf98

TinyURL helps you to hide your affiliate URLs too. Many affiliate link has the ID or username behind the URL such as http://affiliatesite.com/refferal=123456

When people see this kind of URL they will immediately know that this is an affiliate link site and this will decrease your conversion rate.

Get your TinyURL here:

TinyURL is a totally free service to keep your URL short and it’s a great tool for your affiliate links to look “better” and hence increase your conversion rate.

Compare to social media marketing, I find SEO more technical and less interesting. However, it’s always good to learn new things and SEO is a crucial part of internet marketing.

Page Rank = SEO Tips + Persistence

SEO (Search Engine Optimization) is the foundation for almost every form of online advertising and we need to know:
• what a meta tag is and how to use them
• what keywords are
• how many keywords to use
• where keywords should be placed and why
• what title tags are
• what alt tags are
• what header tags are
• what a sitemap is and how to use the different kinds
• why links can help or hurt you
• why commenting is a good thing

Some SEO Tips
- Content
- Individual Title and Descriptions
- Site Architecture / Navigation
- Inbound links to your site from relevant and trusted sites
- Keyword Terminology
- Universal XML Sitemaps
- Rich Media
- Web 2.0
- Mobile Web
- Content Relevancy
- Constant Monitoring of Paid and Organic Analytical Information
- Become a More Trusted Site

More SEO Tips
- Site Design Consideration
- Don’t use frames
- Don’t use dynamic URL’s
- Don’t have an entirely FLASH homepage
- Don’t use image maps as the only method of navigation
- Don’t use javascript as hte only method of navigation
- Carefully choose your keywords
- Optimization of your Title Tag
- Optimization of your page content
- Optimization of your META tags
- Optimization of your images using “alt”
- Optimization of your Text Hyperlinks
- Optimization of Heading Tags
- Wait for 4-6 weeks before re-submit to Google
- Things to avoid ~ Optimization for Search Engines

The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, set your daily budget to about $20.00 and then set your keyword bids to 3-5 times more than the current bid requirement. It’s better for you to only place 1-5 keywords in each ad group.

Your high bid will get Google to place your ads at the top and the top position will ensure your ads are good enough to generate the clicks. As a result, your CTR will then increase. Assuming your onpage trust factors such as contact us page, disclaimer, terms of use, contact number, email etc are good, you will build the Quality Score to a position of “Great”.

You could then reduce the bid cost of each keyword down by half once your CTR is around 5-25%. If your QS still “Great”, you should notice that your number of clicks per day is still the same even your bid cost is lower now.

The next day, reduce the bid cost down again by 10-20% of the actual price google initially wanted for that keyword. This means that if the keyword is 50 cents, reduce it to 40-45 cents but assuming your CTR is still rather high. Although you reduce your bid cost, you still get the top position while others pay the top amount to be in position 1. As you start building history with Google, you can then set bids at around 5-10 cents and still be at the top position.