The online branding is important especially for a person who is running online home business. You should either do personal online branding or business online branding. Today I’m going to share with you how you can do a powerful online personal branding.
Before that, let me share with you some of my own examples:
Keyword: Mompreneur (First page – 5 out of 10)
Keyword: Singapore Mompreneur (First page – 8 out of 10)
Keyword: Mompreneur in Internet Business (First page – 6 out of 10)
Keyword: Mompreneur in Internet Network Marketing
(First page – 5 out of 10)
Keyword: Mompreneur Coach in Internet Marketing (First page – 4 out of 10)
Keyword: Mompreneur Coach in Network Marketing (First page – 5 out of 10)
Keyword: Mompreneur Coach in Internet Network Marketing
(First page – 6 out of 10)
To do a online personal branding, first you must be very clear what you want to brand yourself as. In other words, who you want to become. This is a very hard to answer question especially when you are still new and have no idea what brand name you want to use. Basically it is just like when you were in primary school, your teacher asked you what is your ideal occupation when you grow up. We normally studied all and when up to a certain level only we know what is the most suitable occupation for us. Personal branding is also the same.
When you still have no idea what brand name to use, I suggest you do more study and learning. It will help you and give you a clearer mind who you want to become one day. And personal online branding will turn you from nobody to somebody if you handle it well.
So, after you have decided your brand name, it’s time for you to work. First, the most important is to have a personal blog and it should look professional. If you are too new to blogging, no rush, you can always improve from time to time. The key here is to have your brand name put under the All In One SEO plugin(Read more for All In One SEO Plugin).
Of course you should not be lazy but to consistently update posts for your blog. Other than that, you should also submit articles to different authority articles sites such as Ezinearticles, Hubpages etc. Those are the good sites that will also help to rank your brand name at the front page of Google.
Of course to build a online brand name it takes time and you need to also put in a lot of effort. My sharing here are some of the basic elements you need to have in order to get started. Only when you start to do it, you will know what is the next step that follows.
Lastly, do always remember, to successfully build your personal brand online, self improvement and development is very important. These are some of my personal collection of self improvement ebooks that you may get it for free.
Just a very quick sharing here. After the earlier post, I simply done a googling online and quite surprise to find that my new post “New Home Business-The Million Dollar Mom” was indexed so fast and get rank #6 in first page of Google.
The screenshot is not so clear but if see carefully still can see the wording of “6 minutes ago”. :)
Just want to do a quick post to share with you about my post of “Launch my program – Mompreneur Hub”. This was the post I published on 17th May and surprisingly I found this post appear in my email inbox for “Google Alert – mompreneur”. That is on the next day 18th May.
*Click to enlarge
I subscribed to Google Alert for the word “mompreneur” since I started my website – MompreneurAsia.com and this is totally not the keyword for this blog – MoonLoh.com. So, from here, I can conclude that even though this is not the keyword for my blog, Google still “see” it as something relevant and as long as you follow the SEO in your post, they will reward you in some way.
This is definitely a way to drive traffic to the blogs and I believe we should always follow the basic we need to do instead of purposely do something.
The last time I saw my post appeared at Google Alert was In March, that was the post about my Sharing on Womanhood Fiesta at Suntec City, Singapore. If you miss the post, you may take a look here, with some photos attached. ;)
I have been using Google Alerts since few months ago and I keep receiving latest relevant google results for the topics I wish to monitor.
Google Alerts is very user friendly and it is kind of email updates based on your choice of query or topic. From the form, you just need to key in the search terms that you would like to receive email updates. For example, you want to know the latest relevant Google results for SEO. So, you just need to key in SEO or Search Engine Optimization in the Search terms . “SEO” and “Search Engine Optimization” would give you totally different email updates from Google.
There are few types for you to choose from. The choices included News, Blogs, Web, Comprehensive, Video and Groups. You may wish to choose the type of information you like to get based on the search term and your niche. Also, you could receive the mails on daily or weekly basis.
Today I discover something different when I’m using Google Search. Besides the search results, there are a “Up arrow” and a “Delete” boxes. Out of my curious, I click on the “Up arrow” and there is a pop-up as below:
So, what does this mean? I could customize my search results with the rankings I want? I could put my own website to the rank of #1? If it can simply change the ranking, how about the effort of doing all the SEO and LSI? Many questions just appear in my mind. I then found a video that explain more about Google SearchWiki.
Recently I’ve spent more time with my new Mompreneur website and hardly update blog post here. I’ve checked my Google Analytics for this website today and surprise to find that I still have the constant traffic and some traffic are from the google organic search results.
I’m actually quite surprise to see my website get rank at the first page and even the #1 for some keywords. Let’s share with you some keywords that rank my site in the first page of SERP.
Keyword-Important things of the media, Rank-#1
Keyword-How to do social bookmarking, Rank-#6
Keyword-”Content sharing site” seo, Rank-#1 & #2
Keyword-Google webmaster help center seo, Rank-#3
Keyword-Lsi site creator, Rank-#5
These are the results of 19.01.09 and my Page Rank=2, Alexa Ranking=684,881
If you ask me whether a website with Page Rank 0 can get rank in the first page of SERP, let me show you the following:
My Mompreneur website only launched last month and the PR=0 but still get rank in first page #1 and #2 of the Google Organic Search Results. Therefore, try to focus on your website’s SEO and LSI to attract more free traffic and don’t worry about your Page Rank.
You can read more about my posting of SEO and LSI here.
Google Friend Connect is a social networking that I just joined. As we know, social network is a great tool for our exposure and also to grow our site’s traffic, so I get the widget at my sidebar and hope to connect with you all.
Google Friend Connect is very user friendly and it allows you to sign in with your Google, Yahoo, AIM or OpenID account. You can interact with other visitors by making friends, sharing media, posting comments, playing games, and more. Another great thing is you may invite friends from other social networks and contact lists to join your site or blog.
Here is the video by Google
If you have joined this social site, I would like to connect with you too. Just leave me a message here and I will join yours.
After I have learned about these two topics of Social Media Marketing (SMM) and Search Engine Optimization (SEO), I found that Social Media Marketing is more powerful and it is several times better than Search Engine Optimization.
Of course I’m not mean that we should totally ignore SEO and only focus on Social Media. Search Engine Optimization is more technical but it’s always good in keywords research, keywords targeting and attract free traffics for our website/blog. For long term advantages, we really need to look into it seriously and can’t ignore it’s importance.
Social Media on the other hand is very powerful and here’s some of my reasons:
1) Get indexed within 24 hours – Your brand new website/blog will get indexed by Google within 24 hours by using social media. See my posts:
If you only focus on SEO and the new website may need to get up to 4 weeks or longer time to get indexed by Google.
2) Networking – I like networking and enjoy the online atmosphere. We can share ideas and goals with each others and people will also get to know you more personally. It gathers like minded people together in a community and we grow by learning from others ideas.
3) It’s kind of Viral Marketing – You can get very up to date information through social media. Twitter is a mini blogging that gives very updated information and once you put your information on to social media, it is shot to websites all over the world.
4) Broadcast – All you need to do is just to do a broadcast on all your social media sites and all your networks friends get the information you are trying to deliver. It’s a very easy way to drive traffic and without any spamming.
5) Branding – The last thing I love is social media helps in the branding. Branding is important in Internet Marketing and you don’t need to be the professional in your niche but you should be the authority in your niche. Social media is a great tool for branding.
Just share with you a very good tip for your ad to get top position in Google Adwords but you only need to bid for the minimum.
The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, set your daily budget to about $20.00 and then set your keyword bids to 3-5 times more than the current bid requirement. It’s better for you to only place 1-5 keywords in each ad group.
You could then reduce the bid cost of each keyword down by half once your CTR is around 5-25%. If your QS still “Great”, you should notice that your number of clicks per day is still the same even your bid cost is lower now.
The next day, reduce the bid cost down again by 10-20% of the actual price google initially wanted for that keyword. This means that if the keyword is 50 cents, reduce it to 40-45 cents but assuming your CTR is still rather high. Although you reduce your bid cost, you still get the top position while others pay the top amount to be in position 1. As you start building history with Google, you can then set bids at around 5-10 cents and still be at the top position.
I have been looking around for online opportunity and I am honor to have met Moon. When I first saw her Mompreneur Asia Website, I was deeply inspired and very impressed. Being a full time mother and with her will to believe that making money online is possible. Being through the hard work, she has proven to many people that anyone can make money online. Her willingness on helping people like me has given me a guideline in life that decision is upon individual. So if you are looking for opportunity like me, Moon Loh should be the one you are long looking for.
It has been my pleasure to work with Moon Loh since last year. She has consistency and integrity in her work. She shares her knowledge in internet and network marketing generously. I would definitely recommend Moon Loh without hesitation
I have known Moon Loh since Year 2010. When I first saw her Mompreneur Asia website, I was very impressed. She is really someone I admire very much. From an ordinary housewife to becoming one of the top internet marketers in Asia, she had proven that anyone can make money online. She is also very down to earth and willing to share her knowledge and skills with others. I am glad to have the privilege to work with Moon.
Ket Sang Tai
Moon shares freely her knowledge in internet marketing to her team and patiently teach them till they understand. Her leadership is worth commending on.If you want to find someone whom you can learn and work with to succeed in Internet Network Marketing, Moon is the person you can look for.