Google Alerts is very user friendly and it is kind of email updates based on your choice of query or topic. From the form, you just need to key in the search terms that you would like to receive email updates. For example, you want to know the latest relevant Google results for SEO. So, you just need to key in SEO or Search Engine Optimization in the Search terms . “SEO” and “Search Engine Optimization” would give you totally different email updates from Google.
There are few types for you to choose from. The choices included News, Blogs, Web, Comprehensive, Video and Groups. You may wish to choose the type of information you like to get based on the search term and your niche. Also, you could receive the mails on daily or weekly basis.
I’ve read an article by Saikat Basu about “10 Uses of Google Alerts For A Freelancer”. He has very good points about why we should use Google Alerts and also some tips to manage Google Alerts.
Make Google Alerts your virtual research assistant