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When the first time I heard about social media marketing, my reaction was “huh? what’s that?”. And later, I’ve realised that social media marketing is a poweful method that will easily give us large numbers of visitors and some of them may come back to our website again and again. This strategy will give us links, attention and massive amounts of traffic.
Since this is a powerful strategy, why still have people who ignore the efficacy of social media? Basically there are few reasons:
they don’t know much about social media
they are interested but don’t know how to use it
they don’t believe social media strategy can bring values to their business
Let’s see the main benefits of social media for your website Borrowed trust – Search engine will trust your website if your website receives a large number of natural, permanent links from trusted domains. A new website normally find it difficult to gain links from authority sites but a trusted domains make it easier for links to come in. Those trusted domains have some “certified” value and if the visitors come to your website through them, you gain the trust of search engine.
Referral traffic – Many people will claim that the social sites normally send them useless traffic because the bounce rate is high and visitors normally come to the website and click away. This is what happen normally but we shouldn’t ignore the referral traffic that social sites bring us. Referral traffic is the traffic that come to your website after they come across your content through the social sites. Since they have interested in your content at social sites, they tend to visit your website and come back to you again and again.
Why should practice Social Media Marketing? 1. It is low cost or zero cost – Compare to PPC, it is totally free if you done by yourself. If you consider to hire writers to designers to do for you, the returns still often exceed the cost. 2. Easily controlled – Social media traffic can be very easily controlled compare to search engine traffic. And the advantage is, once you have social communities, they can be a great source of web traffic. 3. Natural – The most important is you get natural links and your website is exposed to large groups of people. 4. Community specific – It’s an easy marketing method and usually community specific.
Community specific?
Social media marketing is characterized by communities and it allows users to do many or all of the following:
Create profile
Grow a network of friends or colleagues
Collaborate with other community members
Submit content
Vote on content
Tag content
Comment on content
I hope by now you see the benefits of social media for your website and I’ll share with you more about social media. Subscribe to my RSS if you like my post and I invite you to join my community and grow your community as well.
Would you limit your web site traffic? Your first reaction about this question might be, “No way! I don’t limit the amount of traffic coming to my web site, I want traffic and more traffic to my web site the better!” So, more traffic means right traffic? Sometimes it does not seems all the traffic are the right traffic you get.
I give you one of my example. I have one article “Will the AIG Crisis affect Singapore” and this particular article drive me lots of traffic. However, this article does not have anything to do with internet marketing and most of the readers just read the article and leave. So, I realise that these traffic is of little or no use to my business.
Get the right traffic
I welcome traffic to my web site and the more traffic the better. However, I prefer to get more right traffic instead of high bounce rate traffic. I ever described our web site is a “location” for us to advertise and market our product, just like a traditional business man needs a shophouse for selling (my post – Is webpage and website related to feng shui?!). And since our web site is our shop, we need to get the customers to come and eventually “buy” something. Therefore, getting the right traffic is important in the sense that when we get the right customers through the door of our shop, we’ll sell significantly more.
How to get right traffic
Recently I’ve spent lots of time learning about Internet Marketing and focus in Google Adwords, SEO and Social Media. I have a notebook for my Adwords which I share some handwriting notes with all of you and I have another notebook for SEO and Social Media. See, this is my another notebook and it’s totally full now.
Ok, about getting the right traffic, I’ve also spent time focusing and creating content for my sites on a very specific target market. As a result of making changes, I get some good feedback and the number and quality traffic has gone up significantly. Although it wasn’t happened overnight but I think the time was well worth the investment because some friends are contacting me and we share more in particular areas.
We have probably heard a lot on how to focus on the niches market and get the traffic from the niches. So, I think all of us can approach traffic in the same manner. We just need to think on how to get the relevant traffic and implement something to prevent unrelated traffic. One of the best way is the create relevant content which to your niches and make sure those contents are useful for the person who read the information. Also, the most important is the information relevant to your business, product or service?
I heard from my friends that their websites have many traffic / visitors but they can’t generate good sales. And I also heard from them that they don’t have products but only websites. So, my thinking is, as an internet marketer, we are in business and we shouldn’t only focus on our web site but ignore about our products. Just imagine you have many right customers get through the door of your store but you just let them go with empty hands. Will you do that if you are the boss in real world? Doing business in internet is exactly the same like doing traditional bussiness, the same concept apply here and some people don’t see the whole picture.
Try to focus on the main theme of our website and always creating relevant content is a good way to get right traffic. I’ve learnt a lot about social media and it’s really a powerful tool in internet marketing. I will share more about my findings and recommendations on this area. Of course I will continue to share about the Adwords too. If you would like to know how social media helps to increase quality traffic and how it helps about your products, follow my blog and subscribe to my RSS.
Facebook is not a new term to you all and in case you have heard about Facebook but have not joined in as a member, now come join us. If you are already a member but inactive and seldom log in to your facebook, I invite you to come back and actively participate in this social networking site.
Why I want you to join Facebook but not other social networking site? Yes, you should join other social networking sites but you should not ignore Facebook and underestimate the power of Facebook. Here let’s see some data about Facebook.
*click to enlarge
From here, we can see that in June 2008, web search volume for Facebook has exceeded google.
*click to enlarge
Rising searches are searches that have experienced significant growth in given time period, with respect to the preceding time period. Data shows that Facebook has a rising searches of +220%.
Why people are on Social Networks?
Looking for friendship
Improved communications
Exchange ideas with like-minded people
Meeting new people
So, I think you have no reason not to join Facebook. Come join me there and add me as your friend! See you there!
My mind always have questions about how to do social bookmarking. I don’t know how social bookmarking helps in internet marketing and don’t know how social bookmarking brings traffic to my website.
Questions in my mind
The purpose of social bookmarking sites are for people to bookmark their favourites, what and how should I do to promote my own site?
Can I bookmark all of my posts?
What is the correct ways if I want to bookmark my posts?
How many social bookmarking sites should I have? Can I register as many accounts as I like?
How to allocate my time at social bookmarking sites?
Will I become a social bookmarking spammer if I bookmark too much?
etc
I then tried to find from Youtube how people do social bookmarking and I really watched it for several times because I hope I can get any ideas how to do social bookmarking.
After I watched the video, I know how to social bookmark my favourites but those questions in my mind still have not been solved.
Until recently, I finally know what is the best practices of social bookmarking.
Best Practice of Social Bookmarking Always bookmark good stuff – Good stuff like useful information or good websites that other people are interested in. Bookmark frequently – Don’t just pharmacy open the accounts and post few things and then nothing else. Try to bookmark several times a day. Bookmark new stuff – When discover new stuff, try to be the first to bookmark and share with others. Don’t focus on one topic only - Bookmark on several topics because normal people are multi interested. Comments on other people’s bookmark – Don’t just bookmark your own stuff, do comments on other people’s bookmark. However, it takes time.
And there are something we must remember
Too active in social bookmarking is dangerous! Don’t be a social bookmarking spammer.
Dangerous if you have multiple accounts from same IP address.
Always use pen name for social bookmarking sites.
Social bookmarking is a powerful tool but we must be very becareful and not to become a social bookmarking spammer. Social bookmarking spammer will get penalise by Social Bookmarking sites and also by Search Engine.
Generally, there are four types of keyword matching in Google Adwords. You probaby know this if you have read the notes from Google Adwords Learning Center. However, I guess still have people who didn’t read from the Learning Center or they have read but sooner they forgot about the keyword match. Here, I just show you my handwriting notes like I always did. I hope you can see the whole picture instead of reading sentence by sentence or watch the video from start till end.
Why keyword match is important?
Keywords are the most important “key” to determine how much you pay for the ad to display. Since it involves money, we better put full attention on it. otherwise the money we invest will turn into a cost instead of investment.
Basically, there are four types of Keyword Match:
Broad
Phrase
Exact
Negative
I advise you to use all four types of keyword match and see which one work best for you. The keywords you use also closely relate to the traffic your ad could generate.
Traffic = Clicks On An Advertiser’s Ad(s)
Methods for Increasing Traffic
Add new or unused keywords
Create keywords for unadvertised products
Include more general keywords
Separate high-traffic keywords into Ad Groups
Increasing daily budgets
Increasing maximum CPC or Quality Score
Ensure your distribution preferences are set to maximise traffic
Broaden your Geo targeting settings
You can also try to increase your ad ranking because a higher rank will result in more click traffic for your ads.
Two ways to increase ad ranking
Increase your maximum CPC
Optimizing your ad, keywords or campaign to improve your Quality Score
In my previous blog post, I’ve share about the Google Network and talked about the Search Network and Content Network. For the Content Network, we focus on Contextual Targeting and today I want to show you my notes about Contextually Targeted Campaign.
Best Practices of Contextually Targeted Campaign
Create separate campaigns for contextually targeted ads
Use Site Exclusion tool to focus on sites matching campaign goals
Set bids at the ad group level
Base each ad group around a single theme
Test different ad formats (text, image, video and gadget)
Point all ads in a particular ad group to the same destination URL
Create short keyword lists
Use negative keywords
Write compelling, specific ads
Contextually Targeted Campaign Items to Avoid
Don’t create different destination URLs per ad group
Avoid bidding at the keyword level
Never use keyword matching options
Refrain from including both singular and plural keywords
Try to have short keyword lists, less than 50 keywords per ad group
Don’t create just one ad group per campaign
Don’t choose generic landing pages for each ad group
These are the points that I think we should take note and every points are equally important.
If you have any points to add in, don’t hesitate to let me know.
I have came across Qassia last week and have introduced this website to few of my friends. They came back to me and asked me what is Qassia and how can they be done.
Let me share with you my findings about Qassia instead of copy all the introduction and information from Qassia. From my findings, Qassia is a way to get quality backlinks, improve our blog’s traffic and earn advertising revenue.
What is Intel?
The information you submitted is referred as an Intel. You can submit your own unpublished original articles or existing content that you have published on your blog or other third-party website.
They will base on the “Qassia dollars” to determine how your website will be ranked in Qassia’s directories. That means the more Qassia dollars you have, the higher your website ranks and makes it easier for people to find it.
There are four ways to earn Qassia dollars:
Referring – When your friends sign up via your user page, you get credited once the user validates their email.
Screen Intel – Before publishing, an Intel has to be screened by 12 users. You can get $5 to $9 Qassia dollars in credit for every intel you help to screen.
Add Intel – You can also add your own intel. For every Intel you add, there will be a link to your website. So if you add more quality Intels, more quality backlinks you get and more traffic boost to your website.
Qassia Sticker – Once Qassia crawl your site and found their logo on your site, they will give you credit. They will crawl your site at least one time a month.
How to earn real money with Qassia?
Qassia will give you 100% of the advertising revenue generated by your intel page. That means they are displaying Google Adsense ads on your user page and next to your Intel using your Google Adsense account number. The more Intel you submit the more benefit you enjoy.
Hope by now you have a better understanding of how Qassia works. And you can join by click on the logo.
I’m thinking how to share about my learning of Google Adwords because after I’ve studied all the topics I really found that “All the topics are important”. You really cannot skip any sentence in the lesson, don’t mention a topic. =)
I will choose those topics that I feel we should pay more attention into it or normally people tend to ignore. One of the reason I do my own notes is I always like to have a glance of the things I learn and I always highlighted the points I feel I should pay more attention (key points for me).
I’ve decided to share on Google Network today.
Why I feel that it’s important?
We must know what google network is before we start any campaign. The consequences of ignore this will end up with losing extra money on Adwords.
Let’s see my notes about Google Network:
*Note 1-click to enlarge
*Note 2-click to enlarge
From my notes, you can see that Google Network can be classified into two:
Search Network – Text Ads
Content Network – Text Ads, Image Ads, video Ads etc
The key points I’ve highlighted in my Note 1 are:
Contextual targeting matches keyword-targeted ads to pages in the Google Content Network
If you want an ad to run on the Search Network & Content Network, it is best to create2 separate campaigns – 1 structured for search and 1 structured for the contextually targeted advertising.
Why 2 separate campaigns? Please refer to my Note 2 – 4 criterias
Places where ad can appear are different.
Acceptable Ad Formats are different.
Basis (Keywords issues) of ad being shown are different.
The bidding options are different and we would like to set CPC for Search Network while CPM for Content Network.
If you have a campaign that combine search network and content network but work well, kindly share with me.
You can also give me comments so that I can improve my sharing with you.
Today I would like to share with you about this book – Wink And Grow Rich.
health mart pharmacy justify;”>Last evening, when my sis came back she suddenly asked me how’s my progress in Internet Marketing. I was surprised about her question but I shared with her in a very simple way because the SEO or LSI term is too technical for her. She then asked me whether want to read this book by Roger Hamilton – Wink And Grow Rich. The book is not thick, only 128 pages and she said I can finish it within two hours time.
Frankly, I don’t know who is Roger Hamilton. I just felt that since the book is not too thick and the title sounds good, I decided to read it before I went to bed. Guess what, I really appreciate for the recommendation. The book just too wonderful.
It’s a story about a young man who looks for the Well of Wealth. It’s really nothing to do with Internet Marketing but when I read that I just surprise that the book answered my questions about Internet Marketing in my mind.
The book just answered me and it summarized in 28 key points. I must share with you these key points:
Think it, ink it, do it, review it
Choose the level you want to play at
What you see is always what you get
Ask and you shall receive
Learning is a game
Invest more of your time, spend less of it
etc
up to No.28 – You are the result of your choices
What came after No.29?
The most inspired me are the hand drawing pictures, full of meanings and easy to understand yet stay long in my mind. I really hope to show you one or two but due to the copyright I can’t do that.
I was looking around for the book when it disappeared from my table. Just so surprised to see my Baby Moon was holding the book and I quickly recorded her reading. But a bit late, because she almost finished reading. =)
I’m sure I’ll read it again just like other people who read it for 3 times, 5 times or even 7 times. I will also let my Baby Moon read again in the near future since she has read it for her first time. =)
This is not the first time I mentioned about my learning of Google Adwords. I have lots of interest about Google Adwords and I’ve spent time at the learning center to sharpen my Adwords knowledge.
For the first time I read from the learning center, I actually choose those topics that I “feel” is important to me, examples the campaign and ad group management and the keyword targeting. I don’t really read all the topics or even I read some, I didn’t “see” the importance of the topics.
I started my Adwords campaigns and I was panic when I get a very poor CTR. The performance of the campaigns and ad group were really not good. That time my friend – Teddy (he is now my mentor) asked me to read from the learning center. I listened to him but I still focus on the keyword targeting and ignore the other parts. I started to use different types of keywords and brainstormed a lot. This time the result improved but I still feel that it still can be improved.
After I’ve taken up IM course, I asked Teddy AGAIN about how to improve the result of adwords, he gives me lots of advice and AGAIN he asks me to read from the learning center and he mentioned that “All topics in the learning center are important”.
Guess what, I feel that I just like those children who need the parents to nag for few times before seriously do the homeworks.
So, this time I really spent my time to seriously read it and also do my notes. I write down notes for easy referring and better revision when needed. And, this is the first time I agree that “All topics in the learning center are important”!
Here’s are some pages of my notes. You are welcome to comment on it and I will share more about my learning in future posts.
I have been looking around for online opportunity and I am honor to have met Moon. When I first saw her Mompreneur Asia Website, I was deeply inspired and very impressed. Being a full time mother and with her will to believe that making money online is possible. Being through the hard work, she has proven to many people that anyone can make money online. Her willingness on helping people like me has given me a guideline in life that decision is upon individual. So if you are looking for opportunity like me, Moon Loh should be the one you are long looking for.
Charmaine Ong
It has been my pleasure to work with Moon Loh since last year. She has consistency and integrity in her work. She shares her knowledge in internet and network marketing generously. I would definitely recommend Moon Loh without hesitation
Viviana Andrew
I have known Moon Loh since Year 2010. When I first saw her Mompreneur Asia website, I was very impressed. She is really someone I admire very much. From an ordinary housewife to becoming one of the top internet marketers in Asia, she had proven that anyone can make money online. She is also very down to earth and willing to share her knowledge and skills with others. I am glad to have the privilege to work with Moon.
Ket Sang Tai
Moon shares freely her knowledge in internet marketing to her team and patiently teach them till they understand. Her leadership is worth commending on. If you want to find someone whom you can learn and work with to succeed in Internet Network Marketing, Moon is the person you can look for.
If There's a will, There's a way! 
is my motto.
