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PPR – Placement Performance Report is an important report that helps in your Adwords campaign. You can get good information through the report and could always trace the performance of your campaign.
Here are some tips for analyzing a PPR
Implement Google’s conversion tracking so can understand how individual sites are converting
Don’t focus on click through rate (CTR) – low CTR on a site doesn’t mean ads perform poorly
Respond only to statistically significant data – rely on conversion data and make decision with several weeks data
Identify sites that are converting well for your campaign and take steps to increase your exposure on those sites – enable the content bidding feature to bid more aggresively on those sites or target them through a site-targeted campaign
So, if you haven’t run the PPR, go get the report and analyze your campaigns’ performance.
Let me share with you how powerful of social bookmarking using my new website “Babymoon Travelling Information Guides” as example. It get indexed by Google and has rank in first page within one day time and rank #1 after I submitted my video to youtube.
Before I go further, let me do some introduction about my new website. This is my brand new “one page only” website which the title is “Babymoon Travelling Information Guides”. Many of you know that my I named my two year old daughter “Baby Moon” and I found that “babymoon” has a wonderful meaning.
Babymoon – a vacation taken by couple that is expecting a baby in order to allow the couple to enjoy a final trip together. The main objective for Babymoon Travelling is to let parents have a relaxing and enjoyabe time while awaiting for the newborn.
I am about to finish writing a book on Babymoon Travelling, but to provide good valuable information to those who wishes to travel a babymoon holidays, I have this new website seeking your help to Share your knowledge, ideas as well as experiences you think should be in my book.
I published my website on 17th November and the next day it has get indexed by Google and ranked in first page. Last night I have submitted videos to youtube and my website get rank #1 today (22 Nov 2008).
*click to enlarge (result – 22.11.08)
Keyword – Babymoon Travelling (#1 & #4)
Keyword – Babymoon Information (#14)
Keyword – Babymoon Guides (#14)
Keyword – Babymoon Singapore (#13)
Enjoy the video – The baby in the video is my Baby Moon =)
So, now you might want to know how my “one page only” website get indexed by Google within one day and what is the secret behind? I would tell you that there is no secret, what I have done is very simple – Social Bookmarking! I have only done Social Bookmarking and please do not doubt about my answer. I have submitted my website to many social bookmarking sites and this is the result.
What’s my result of get rank within #20 of organic keywords search? I think you should know the answer – TRAFFIC! I get more than 200 visitors in one day right after my babymoon travelling website was published.
I hope you like my sharing and please participate in my Babymoon Travelling Information Guides. I will send you a FREE COPY for your participation and valuable time to make this a complete and meaningful ebook.
When you place your ads, do you target your audience? You can actually choose the language and location for better targeting in adwords.
English is the most common language but if your ad is in chinese, you could choose the language of chinese instead of english so that to target more precise readers. * If user doesn’t Sumycinbuy amoxil specify a language preference, Google determines the default language preference by considering the Google domain (like google.fr)
You can also target the location and by choosing the right location targeting for your products, you save costs and selling the right products to right customers. For example, you should sell the winter wear during winter and to the countries that have season of winter. If you don’t aware of this and target to worldwide in your ads, you are wasting money and not target to the right audience. * For regionally targeted ads, Adwords identifies your chosen region or city in the last line of ad text to distinguish them from country and territory targeted ads.
Adwords will determine to show your ad based on the following:
What is your ads rank number? Rank number for your ad is the position that your ad would be shown at the search result.
For example, the search result for “seo”, the ad with the very high position are “Professional SEO Solution”, “SEO Workshops Singapore” and “SEO Experts since 1997″. These three ads stand a very high chance for the potential buyers to click on their ad because they have gained the position advantages.
*click to enlarge
This is the normal user behaviour just like you and me. When we google something, we always click on the first few search results and lazy to stroll down. This is very common and therefore the higher the ad position, the higher the CPC Bid we should place at adwords.
In adwords, there is another important element that can help to lower the CPC bid but still gain us the higher rank number. This is the Quality Score.
Rank Number = CPC Bid x Quality Score
From the schedule, it shows that Advertiser B has higher CPC bid but his position is at No.2. Why? Because the quality score of Advertiser B is the lowest, only 1. Therefore we can clearly see that Quality Score plays an very important role in determine your ads position and in term of the cost savings.
Still remember What are the components of Quality Score? There are 3 important components:
CTR
Keyword and ad text relevance
Landing page quality
If your CTR is very good but you still need to bid higher price for your ad to show on top, perhaps you need to adjust your keywords and your landing page quality accordingly.
Generally, there are four types of keyword matching in Google Adwords. You probaby know this if you have read the notes from Google Adwords Learning Center. However, I guess still have people who didn’t read from the Learning Center or they have read but sooner they forgot about the keyword match. Here, I just show you my handwriting notes like I always did. I hope you can see the whole picture instead of reading sentence by sentence or watch the video from start till end.
Why keyword match is important?
Keywords are the most important “key” to determine how much you pay for the ad to display. Since it involves money, we better put full attention on it. otherwise the money we invest will turn into a cost instead of investment.
Basically, there are four types of Keyword Match:
Broad
Phrase
Exact
Negative
I advise you to use all four types of keyword match and see which one work best for you. The keywords you use also closely relate to the traffic your ad could generate.
Traffic = Clicks On An Advertiser’s Ad(s)
Methods for Increasing Traffic
Add new or unused keywords
Create keywords for unadvertised products
Include more general keywords
Separate high-traffic keywords into Ad Groups
Increasing daily budgets
Increasing maximum CPC or Quality Score
Ensure your distribution preferences are set to maximise traffic
Broaden your Geo targeting settings
You can also try to increase your ad ranking because a higher rank will result in more click traffic for your ads.
Two ways to increase ad ranking
Increase your maximum CPC
Optimizing your ad, keywords or campaign to improve your Quality Score
In my previous blog post, I’ve share about the Google Network and talked about the Search Network and Content Network. For the Content Network, we focus on Contextual Targeting and today I want to show you my notes about Contextually Targeted Campaign.
Best Practices of Contextually Targeted Campaign
Create separate campaigns for contextually targeted ads
Use Site Exclusion tool to focus on sites matching campaign goals
Set bids at the ad group level
Base each ad group around a single theme
Test different ad formats (text, image, video and gadget)
Point all ads in a particular ad group to the same destination URL
Create short keyword lists
Use negative keywords
Write compelling, specific ads
Contextually Targeted Campaign Items to Avoid
Don’t create different destination URLs per ad group
Avoid bidding at the keyword level
Never use keyword matching options
Refrain from including both singular and plural keywords
Try to have short keyword lists, less than 50 keywords per ad group
Don’t create just one ad group per campaign
Don’t choose generic landing pages for each ad group
These are the points that I think we should take note and every points are equally important.
If you have any points to add in, don’t hesitate to let me know.
I’m thinking how to share about my learning of Google Adwords because after I’ve studied all the topics I really found that “All the topics are important”. You really cannot skip any sentence in the lesson, don’t mention a topic. =)
I will choose those topics that I feel we should pay more attention into it or normally people tend to ignore. One of the reason I do my own notes is I always like to have a glance of the things I learn and I always highlighted the points I feel I should pay more attention (key points for me).
I’ve decided to share on Google Network today.
Why I feel that it’s important?
We must know what google network is before we start any campaign. The consequences of ignore this will end up with losing extra money on Adwords.
Let’s see my notes about Google Network:
*Note 1-click to enlarge
*Note 2-click to enlarge
From my notes, you can see that Google Network can be classified into two:
Search Network – Text Ads
Content Network – Text Ads, Image Ads, video Ads etc
The key points I’ve highlighted in my Note 1 are:
Contextual targeting matches keyword-targeted ads to pages in the Google Content Network
If you want an ad to run on the Search Network & Content Network, it is best to create2 separate campaigns – 1 structured for search and 1 structured for the contextually targeted advertising.
Why 2 separate campaigns? Please refer to my Note 2 – 4 criterias
Places where ad can appear are different.
Acceptable Ad Formats are different.
Basis (Keywords issues) of ad being shown are different.
The bidding options are different and we would like to set CPC for Search Network while CPM for Content Network.
If you have a campaign that combine search network and content network but work well, kindly share with me.
You can also give me comments so that I can improve my sharing with you.
This is not the first time I mentioned about my learning of Google Adwords. I have lots of interest about Google Adwords and I’ve spent time at the learning center to sharpen my Adwords knowledge.
For the first time I read from the learning center, I actually choose those topics that I “feel” is important to me, examples the campaign and ad group management and the keyword targeting. I don’t really read all the topics or even I read some, I didn’t “see” the importance of the topics.
I started my Adwords campaigns and I was panic when I get a very poor CTR. The performance of the campaigns and ad group were really not good. That time my friend – Teddy (he is now my mentor) asked me to read from the learning center. I listened to him but I still focus on the keyword targeting and ignore the other parts. I started to use different types of keywords and brainstormed a lot. This time the result improved but I still feel that it still can be improved.
After I’ve taken up IM course, I asked Teddy AGAIN about how to improve the result of adwords, he gives me lots of advice and AGAIN he asks me to read from the learning center and he mentioned that “All topics in the learning center are important”.
Guess what, I feel that I just like those children who need the parents to nag for few times before seriously do the homeworks.
So, this time I really spent my time to seriously read it and also do my notes. I write down notes for easy referring and better revision when needed. And, this is the first time I agree that “All topics in the learning center are important”!
Here’s are some pages of my notes. You are welcome to comment on it and I will share more about my learning in future posts.
If you are helping Google to advertise at your website, you must already know what is Google Adsense. In case you are just very new to internet, Google Adsense is the sharing of the revenue that Google earns from Adwords by placing the ads on your site. It is a make money program that give you advertising revenue with a minimal investment in time and zero sign up cost.
To start earning with google adsense, you might need to start a website for Adsense. You can choose to sign up a free hosting accounts (eg. blogger, wordpress.com) or self-hosted website. However, before you begin your site, choose a topic that you interested in so that you will not run out of content after several weeks.
It is advisable to register at Google Adsense after you generate some contents for your website. Google might evaluate your site before they approve your adsense application. Adsense has four main type of products, that are Adsense for Content, for Search, for Feeds and for Mobile Content. Choose the most relevant product to match your site content and the chance of people click on it will be higher when they need the information.
Some tips of Success with Adsense:
Keep your website focused on a theme
Write a new page every day
Find your keywords – increase traffic with SEO
Improved your keywords
Increase the number of ads, but not too much
Always preview google ads
Don’t do the “what not to do” things stated in Adsense Program policies
Read more at Google Adsense Help Center
Make money with Google Adsense is easy but you must have patience and think long term. You need time to build the traffic and to optimize it. Try to analise what your visitors need, provide value and good experience to visitors.
The websites with high page rank have great chances of being crawled by search engine and receive more web visitors from search engines or other directories online. High page rank is thus important for a website and all the webmasters eagerly find the ways to increase their website’s page rank. One of the popular ways to increase the page rank is through the link exchange.
First, it is important to understand what is page rank and how search engine like google, yahoo and msn rate and rank the website. Generally, search engine will rate and rank the website by the link popularity. Link popularity is determined by the quantity and quality of relevant links to other websites. Google search engine especially measures the “quality” of the sites providing the links.
There are two types of links to a website, “Backlink” or “inlink” is the incoming links to a website while “outlink” is the outgoing links from a website to other websites. Some websites achieve good page rank through link exchange activities and it is not easy to find that their websites have many backlinks and outlinks. However, not all links are created equal. Webmasters have forgotten the relevancy of the content for their neighboring webpages.
In short term, the websites would get a good page rank, but google does not like link farm. Google to ensure the users get the most relevant search results by analyze the page content of the website and also analyze the content of neighboring websites. Google will penalize the website if they discover the website links to unrelated sites with irrelevant information. They will also label the links they generate as spam. As a result, the page rank of the website would fall or even banned by search engine.
Webmasters are advisable to use good linking strategies to increase the page rank and link popularity score of a website. They should be more careful when practice link exchange and avoid automated link generators. By maintain coherent theme, include the links in page content and have quality inlinks and outlinks will increase the link popularity score in the long run.
I have been looking around for online opportunity and I am honor to have met Moon. When I first saw her Mompreneur Asia Website, I was deeply inspired and very impressed. Being a full time mother and with her will to believe that making money online is possible. Being through the hard work, she has proven to many people that anyone can make money online. Her willingness on helping people like me has given me a guideline in life that decision is upon individual. So if you are looking for opportunity like me, Moon Loh should be the one you are long looking for.
Charmaine Ong
It has been my pleasure to work with Moon Loh since last year. She has consistency and integrity in her work. She shares her knowledge in internet and network marketing generously. I would definitely recommend Moon Loh without hesitation
Viviana Andrew
I have known Moon Loh since Year 2010. When I first saw her Mompreneur Asia website, I was very impressed. She is really someone I admire very much. From an ordinary housewife to becoming one of the top internet marketers in Asia, she had proven that anyone can make money online. She is also very down to earth and willing to share her knowledge and skills with others. I am glad to have the privilege to work with Moon.
Ket Sang Tai
Moon shares freely her knowledge in internet marketing to her team and patiently teach them till they understand. Her leadership is worth commending on. If you want to find someone whom you can learn and work with to succeed in Internet Network Marketing, Moon is the person you can look for.
If There's a will, There's a way! 
is my motto.
