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Google Adwords – Tips for Analyzing a PPR

4 Comments

PPR – Placement Performance Report is an important report that helps in your Adwords campaign. You can get good information through the report and could always trace the performance of your campaign.

Here are some tips for analyzing a PPR

• Implement Google’s conversion tracking so can understand how individual sites are converting
• Don’t focus on click through rate (CTR) – low CTR on a site doesn’t mean ads perform poorly
• Respond only to statistically significant data – rely on conversion data and make decision with several weeks data
• Identify sites that are converting well for your campaign and take steps to increase your exposure on those sites – enable the content bidding feature to bid more aggresively on those sites or target them through a site-targeted campaign

So, if you haven’t run the PPR, go get the report and analyze your campaigns’ performance.

4 Responses

1. Hajib says:

   November 28, 2008 at 8:51 pm

   thanks for the info… i havent try with adwords… this tips very useful for me to start my adword campaign later… :)
2. Moon says:

   November 28, 2008 at 9:09 pm

   Hi Hajib,
   Thanks for being here! I believe the information helps because that’s all my notes while attending my Google Adwords course. Especially the keywords targeting part, you must read before you start your campaign. That really helps you to turn your money as “investment” more than “cost”. :)
3. lunaticg says:

   December 3, 2008 at 3:09 pm

   Hi Moon!
   Still learning about a lots of thing about blogging. I just learn about PR, now I know I want to know what is PPR.

   Thanks for sharing. Wish learning about website is as easy as ABC though. See you around.
4. Moon says:

   December 3, 2008 at 3:32 pm

   hi lunaticg,
   Learning about IM is not difficult at all.. the most important is “practice make perfect!” :)
   Keep in touch yah!