Just share with you a very good tip for your ad to get top position in Google Adwords but you only need to bid for the minimum.
The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, [...]
PPR – Placement Performance Report is an important report that helps in your Adwords campaign. You can get good information through the report and could always trace the performance of your campaign.
Here are some tips for analyzing a PPR
Implement Google’s conversion tracking so can understand how individual sites are converting
Don’t focus on click through rate [...]
When you place your ads, do you target your audience? You can actually choose the language and location for better targeting in adwords.
English is the most common language but if your ad is in chinese, you could choose the language of chinese instead of english so that to target more precise readers.
* If user doesn’t [...]
Generally, there are four types of keyword matching in Google Adwords. You probaby know this if you have read the notes from Google Adwords Learning Center. However, I guess still have people who didn’t read from the Learning Center or they have read but sooner they forgot about the keyword match. Here, I just show [...]
In my previous blog post, I’ve share about the Google Network and talked about the Search Network and Content Network. For the Content Network, we focus on Contextual Targeting and today I want to show you my notes about Contextually Targeted Campaign.
Best Practices of Contextually Targeted Campaign
Create separate campaigns for contextually targeted ads
Use Site Exclusion [...]
I’m thinking how to share about my learning of Google Adwords because after I’ve studied all the topics I really found that “All the topics are important”. You really cannot skip any sentence in the lesson, don’t mention a topic. =)
I will choose those topics that I feel we should pay more attention into it [...]
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