There are plenty of Network Marketing businesses out there to choose from and many Network Marketing business owners find that building a downline has become increasingly difficult because of all of the competition. This is most likely because most Network Marketing owners think that their business will succeed with only a website, an opt-in page to generate leads and some advertising. This is partly because many MLMs are marketed as “get rich while doing nothing” businesses, which couldn’t be farther from the truth. If you want to be able to build a downline, you need to build your own online identity.
Nobody is going to sign up to be part of a downline if they do not know who the head of that downline is. They are more likely to sign up as a business owner than sign up under someone’s referral…unless that referral has an identity that is trustworthy.
There are plenty of ways to build your online identity (and credibility).
1. Participate in forums that are geared toward your target market. Don’t limit yourself to sales pitches. Take the time to actively participate in the discussions being had on the boards. This will show other forum users who you are as a person and they are more likely to trust you and sign up to be part of your downline.
2. Start a blog. Sure everybody and their goldfish has a blog these days, but blogs are a fantastic way to show your Network Marketing leads who you are. They are also a fantastic way to update the general public about the goings on of your business.
3. Create a newsletter that people can subscribe to. You can use the subscription list as a lead generator and once you’ve gotten a few issues out, start contacting your leads and selling them on the idea of being part of your downline.
4. Respond to every email, private forum message or blog comment you receive. This will show people that you are an active participant in the online community.
A lot of Network Marketing is done online and if you don’t have an online identity to attach to your business, you won’t be able to build your downline. An online identity is what will set you apart from the thousands of other Network Marketing owners out there.