Just share with you a very good tip for your ad to get top position in Google Adwords but you only need to bid for the minimum.
The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, [...]
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PPR - Placement Performance Report is an important report that helps in your Adwords campaign. You can get good information through the report and could always trace the performance of your campaign.
Here are some tips for analyzing a PPR
Implement Google’s conversion tracking so can understand how individual sites are converting
Don’t focus on click through rate [...]
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When you place your ads, do you target your audience? You can actually choose the language and location for better targeting in adwords.
English is the most common language but if your ad is in chinese, you could choose the language of chinese instead of english so that to target more precise readers.
* If user doesn’t [...]
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What is your ads rank number? Rank number for your ad is the position that your ad would be shown at the search result.
For example, the search result for “seo”, the ad with the very high position are “Professional SEO Solution”, “SEO Workshops Singapore” and “SEO Experts since 1997″. These three ads stand a very [...]
We have discussed about Contextual Targeting in my previous blog posts and we know there is difference between Search Targeting and Contextual Targeting. Today I would like to share with you the creating of contextual targeted campaigns.
From my handwritten note you can see that I have actually put it in summary form for easier glance [...]
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Would you limit your web site traffic? Your first reaction about this question might be, “No way! I don’t limit the amount of traffic coming to my web site, I want traffic and more traffic to my web site the better!” So, more traffic means right traffic? Sometimes it does not seems all the traffic [...]
Generally, there are four types of keyword matching in Google Adwords. You probaby know this if you have read the notes from Google Adwords Learning Center. However, I guess still have people who didn’t read from the Learning Center or they have read but sooner they forgot about the keyword match. Here, I just show [...]
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In my previous blog post, I’ve share about the Google Network and talked about the Search Network and Content Network. For the Content Network, we focus on Contextual Targeting and today I want to show you my notes about Contextually Targeted Campaign.
Best Practices of Contextually Targeted Campaign
Create separate campaigns for contextually targeted ads
Use Site Exclusion [...]
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I’m thinking how to share about my learning of Google Adwords because after I’ve studied all the topics I really found that “All the topics are important”. You really cannot skip any sentence in the lesson, don’t mention a topic. =)
I will choose those topics that I feel we should pay more attention into it [...]
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This is not the first time I mentioned about my learning of Google Adwords. I have lots of interest about Google Adwords and I’ve spent time at the learning center to sharpen my Adwords knowledge.
For the first time I read from the learning center, I actually choose those topics that I “feel” is important to [...]
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