Do You Have My Permission To Email Me?
Wikipedia
Permission Marketing – is a term used in marketing in general and e-marketing specifically. Marketers will ask permission before advancing to the next step in the purchasing process. For example, they ask permission to send advertisements to prospective customers. It is used by some internet marketers, email marketers and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.
So, now you have an idea about permission marketing and I believe most internet marketers will use the “opt-in” strategy instead of sending out emails without permission. I guess most of you have the experience of receiving advertising emails and you have no ideas how they get your email address. I have these experience and what I did to those emails is to treat them as spam mails. They are simply spammers!
Permission Guru, Seth Godin has a very good saying -
- permission marketing is about building an ongoing relationship of increasing depth with customers
- turning strangers into friends, and friends into customers
If you have your own home based business, either internet business or online blogshop, I suggest you adopt permission marketing and don’t simply send out your advertising emails to your friends or strangers. You may be treated as a spammer!
Some useful readings about Permission Marketing:
- Seth Godin – Permission Marketing
- William C. Taylor – Permission Marketing
- Sandeep Krishnamurthy – A Comprehensive Analysis of Permission Marketing
“I have known Moon Loh for about one year now. When I first saw her Mompreneur Asia website, I was very impressed. She is really someone I admire very much. From an ordinary housewife to becoming one of the top internet marketers in Asia, she had proven that anyone can make money online. She is also very down to earth and willing to share her knowledge and skills with others. I am glad to have the privilege to work with Moon.” - Ket Sang Tai
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