If There's a will, There's a way! 
is my motto.
If you still not clear about the difference of Social Media Marketing (SMM) and Social Media Optimization (SMO), Luqman Technolgies has a good definition for the above.
Social Media Marketing (SMM)
Social Media Marketing means marketing website on Social Networking and share website with users of Social Networking Websites. Those Social Networking users again share the website and bookmark it and again share it on other Social Networking Websites. This process of marketing is called Social Media Marketing.
Social Media Optimization (SMO)
Social Media Optimization (Web Marketing) basically referred as designing the website and optimized it which attracts the Social Networking users and those user bookmark the website and share it with other Social Networking Websites.
There are 4 simple ways to start your social media marketing
Blog – Website is the most effective and powerful tool in social media marketing. Have your own blog and if you don’t have a blog, you need to start one.
Listen – Listen to what’s being said about you, the hot discussion of your niche and also the latest news in your niche content area.
Responde - Always responsive to feedback and leave thoughtful comments on other blogs when they discuss something about you or your niche.
Share – Share your interesting findings, information or other content online with others. To give something value to the communities you join, you will build up respect for doing so.
Advantages of Social Media Marketing
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the user experience
- It’s free
- Quick results
- Building links with social media is safer than buying links
- Leverage existing traffic
Tips of Social Media
- Have a website that is social media friendly
- Pick and join communities related to
- Create high quality, link worthy content
- Understand how to submit and push social campaigns
- Be social
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