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What Is LSI (Latent Semantic Indexing)?

When most of us focus on the word SEO (Search Engine Optimization) to achive page ranking success, there is another key to page ranking success – LSI (Latent Semantic Indexing).

People always say “Content is King” and we always focus on the great content and wanted our articles to be found on search engines and therefore those articles were written with SEO in mind. Now, Let’s find out what is LSI and why it is the key to page ranking success.

LSI is Latent Semantic Indexing. It is a way for search engines to view and rank web pages in a more natural, or human manner. In other word, LSI helps search engines to find out what a web page is all about and it basically means that you shouldn’t just focus on a single keyword when optimizing our web pages and when getting links. LSI not only takes into account a keyword or phrase but also other words and phrases that are similar.

Let’s look at this example. When we want to write an article with the keyword of “buy dress”, we would include this keyword in the article about 3% forĀ SEO purposes. However, with LSI we need to include “buy dress” a few times and also want to include other phrases like “buy clothes”, “buy long dress”, “get dress” and “purchase dress”. The article will then ranked higher in the search results because according to LSI, this article will have more value compare to only target the keyword of “buy dress”. Instead of one keyword or keyword phrase being used as anchor text, a variety of anchor text is favoured.

With the introduction of LSI, sites that previously were ranked high because of extensive inbound links based on a single keyword have now found their ranking have dropped.

6 Responses

  1. eunice says:

    Hello Moon! How’r u? Happily blogging right?! Nice sharing of LSI, don’t think I have heard of that before.

    Ohya, have you got your PR ranking? My sis is really lucky. She just started her humble blog a month ago and she got PR2, luckier than me! I got my PR only 3 mths later! Perhaps Google is updating more frequently now? XD

    Just to share, my sis’s blog http://beyondlittlereddot.com/

  2. love-ely says:

    Thanks for sharing this information and thank you for dropping by.

  3. Moon says:

    Hi Eunice,
    I just got my PR2 also. I get news that Google changes something and I’m not that sure now. I will update you if I get tips. ;)

    Hi Tikno,
    Thanks for dropping by and hope that this information useful for you.

  4. eunice says:

    Congratz! So good you get PR really fast! When I started Travelerfolio in April, I only got my PR 3 in July, after 3 months of long waiting! And U and my sis got PR 2 within a month, so unfair =P Aiya should have started a new blog last month to get PR also hor =P

    Google changes something? What is it?

  5. Moon says:

    For the changes I still not so sure but will definitely let you know if I got any news. Just back from training and learn something new again. Will share more in my blog. =)

  6. [...] have discussed about LSI – Latent Semantic Indexing in my previous blog post “What is LSI” but not go into detail. Today let’s see some history of [...]