Would you limit your web site traffic? Your first reaction about this question might be, “No way! I don’t limit the amount of traffic coming to my web site, I want traffic and more traffic to my web site the better!” So, more traffic means right traffic? Sometimes it does not seems all the traffic are the right traffic you get.
I give you one of my example. I have one article “Will the AIG Crisis affect Singapore” and this particular article drive me lots of traffic. However, this article does not have anything to do with internet marketing and most of the readers just read the article and leave. So, I realise that these traffic is of little or no use to my business.
Get the right traffic
I welcome traffic to my web site and the more traffic the better. However, I prefer to get more right traffic instead of high bounce rate traffic. I ever described our web site is a “location” for us to advertise and market our product, just like a traditional business man needs a shophouse for selling (my post – Is webpage and website related to feng shui?!). And since our web site is our shop, we need to get the customers to come and eventually “buy” something. Therefore, getting the right traffic is important in the sense that when we get the right customers through the door of our shop, we’ll sell significantly more.
How to get right traffic
Recently I’ve spent lots of time learning about Internet Marketing and focus in Google Adwords, SEO and Social Media. I have a notebook for my Adwords which I share some handwriting notes with all of you and I have another notebook for SEO and Social Media. See, this is my another notebook and it’s totally full now.
Ok, about getting the right traffic, I’ve also spent time focusing and creating content for my sites on a very specific target market. As a result of making changes, I get some good feedback and the number and quality traffic has gone up significantly. Although it wasn’t happened overnight but I think the time was well worth the investment because some friends are contacting me and we share more in particular areas.
We have probably heard a lot on how to focus on the niches market and get the traffic from the niches. So, I think all of us can approach traffic in the same manner. We just need to think on how to get the relevant traffic and implement something to prevent unrelated traffic. One of the best way is the create relevant content which to your niches and make sure those contents are useful for the person who read the information. Also, the most important is the information relevant to your business, product or service?
I heard from my friends that their websites have many traffic / visitors but they can’t generate good sales. And I also heard from them that they don’t have products but only websites. So, my thinking is, as an internet marketer, we are in business and we shouldn’t only focus on our web site but ignore about our products. Just imagine you have many right customers get through the door of your store but you just let them go with empty hands. Will you do that if you are the boss in real world? Doing business in internet is exactly the same like doing traditional bussiness, the same concept apply here and some people don’t see the whole picture.
Try to focus on the main theme of our website and always creating relevant content is a good way to get right traffic. I’ve learnt a lot about social media and it’s really a powerful tool in internet marketing. I will share more about my findings and recommendations on this area. Of course I will continue to share about the Adwords too. If you would like to know how social media helps to increase quality traffic and how it helps about your products, follow my blog and subscribe to my RSS.
Facebook is not a new term to you all and in case you have heard about Facebook but have not joined in as a member, now come join us. If you are already a member but inactive and seldom log in to your facebook, I invite you to come back and actively participate in this social networking site.
Why I want you to join Facebook but not other social networking site? Yes, you should join other social networking sites but you should not ignore Facebook and underestimate the power of Facebook. Here let’s see some data about Facebook.
*click to enlarge
From here, we can see that in June 2008, web search volume for Facebook has exceeded google.
*click to enlarge
Rising searches are searches that have experienced significant growth in given time period, with respect to the preceding time period. Data shows that Facebook has a rising searches of +220%.
Why people are on Social Networks?
Looking for friendship
Improved communications
Exchange ideas with like-minded people
Meeting new people
So, I think you have no reason not to join Facebook. Come join me there and add me as your friend! See you there!
My mind always have questions about how to do social bookmarking. I don’t know how social bookmarking helps in internet marketing and don’t know how social bookmarking brings traffic to my website.
Questions in my mind
- The purpose of social bookmarking sites are for people to bookmark their favourites, what and how should I do to promote my own site?
- Can I bookmark all of my posts?
- What is the correct ways if I want to bookmark my posts?
- How many social bookmarking sites should I have? Can I register as many accounts as I like?
- How to allocate my time at social bookmarking sites?
- Will I become a social bookmarking spammer if I bookmark too much?
- etc
I then tried to find from Youtube how people do social bookmarking and I really watched it for several times because I hope I can get any ideas how to do social bookmarking.
After I watched the video, I know how to social bookmark my favourites but those questions in my mind still have not been solved.
Until recently, I finally know what is the best practices of social bookmarking.
Best Practice of Social Bookmarking
Always bookmark good stuff – Good stuff like useful information or good websites that other people are interested in.
Bookmark frequently – Don’t just pharmacy open the accounts and post few things and then nothing else. Try to bookmark several times a day.
Bookmark new stuff – When discover new stuff, try to be the first to bookmark and share with others.
Don’t focus on one topic only - Bookmark on several topics because normal people are multi interested.
Comments on other people’s bookmark – Don’t just bookmark your own stuff, do comments on other people’s bookmark. However, it takes time.
And there are something we must remember
- Too active in social bookmarking is dangerous! Don’t be a social bookmarking spammer.
- Dangerous if you have multiple accounts from same IP address.
- Always use pen name for social bookmarking sites.
Social bookmarking is a powerful tool but we must be very becareful and not to become a social bookmarking spammer. Social bookmarking spammer will get penalise by Social Bookmarking sites and also by Search Engine.
I’m thinking how to share about my learning of Google Adwords because after I’ve studied all the topics I really found that “All the topics are important”. You really cannot skip any sentence in the lesson, don’t mention a topic. =)
I will choose those topics that I feel we should pay more attention into it or normally people tend to ignore. One of the reason I do my own notes is I always like to have a glance of the things I learn and I always highlighted the points I feel I should pay more attention (key points for me).
I’ve decided to share on Google Network today.
Why I feel that it’s important?
We must know what google network is before we start any campaign. The consequences of ignore this will end up with losing extra money on Adwords.
Let’s see my notes about Google Network:
*Note 1-click to enlarge
*Note 2-click to enlarge
From my notes, you can see that Google Network can be classified into two:
- Search Network – Text Ads
- Content Network – Text Ads, Image Ads, video Ads etc
The key points I’ve highlighted in my Note 1 are:
- Contextual targeting matches keyword-targeted ads to pages in the Google Content Network
- If you want an ad to run on the Search Network & Content Network, it is best to create 2 separate campaigns – 1 structured for search and 1 structured for the contextually targeted advertising.
Why 2 separate campaigns?
Please refer to my Note 2 – 4 criterias
- Places where ad can appear are different.
- Acceptable Ad Formats are different.
- Basis (Keywords issues) of ad being shown are different.
- The bidding options are different and we would like to set CPC for Search Network while CPM for Content Network.
If you have a campaign that combine search network and content network but work well, kindly share with me.
You can also give me comments so that I can improve my sharing with you.
Related post:
If There's a will, There's a way! 
is my motto.
