If There's a will, There's a way!    is my motto.
    "Discover a Simple Formula to Generate More Leads, Put Thousands in Your Pockets, and Build Your Online Business Lightning Fast..."
    Register Below To Receive E-Course

Fill Up The Form Beside To Start Your FREE E-Course.

Google Adwords – Creating Contextually Targeted Campaigns

We have discussed about Contextual Targeting in my previous blog posts and we know there is difference between Search Targeting and Contextual Targeting. Today I would like to share with you the creating of contextual targeted campaigns.

From my handwritten note you can see that I have actually put it in summary form for easier glance and just in case you can’t see clearly, I write it again for sharing.

First, we should know that the buying cycle is:
1. Attention – draw the attention of the consumers
2. Interest – let them have interest about your product
3. Desire – increase their desire to get the product
4. Action – buy your product!

So, it is important to remember the buying cycle and apply this concept into our campaigns.

When creating the Contextually Targeted Campaigns, There are 4 main points to take note at:
1. Define Campaign Goals – create wider brand awareness, have more people consider purchasing your products and enable customer purchase your products.
2. Create Campaign in Adwords
3. Measure Performance
4. Optimize – stay on message, understand customer, track conversion on each ad group over weeks or months, test and test again.

Try the above and keep track on your performance of Contextual Targeting.

2 Responses

  1. Felix Makmur says:

    Thanks for the really detailed explanations on setting a targeted Adwords campaign. To be honest, I actually never use Adwords in promoting my internet marketing business. I made a couple of sales but it’s just not really consistent. In your experience, does Adwords help to leverage the numbers of sales that you get? Because I saw the IM gurus’ website with blown out Clickbank account and at the end, when I read their supposedly “secret” method and ebook, it always involves PPC advertising in one way or another.

    Btw, Moon, I also put a link to your blog in my blog, so that my readers can also benefit from your helpful posts :-)

    Thanks, Felix (zenmagic)

  2. Moon says:

    Hi Felix,
    Glad to see you here again! Thanks for dropping by.
    Google Adwords is a way to promote your products and the money you spend in PPC advertising can be your “costs” or “investment”.
    I would say that Adwords is a very good method of generating traffic and I would like to share with you all some tips that I feel that is useful.
    You are very kind and thanks a lot for the link. :)