If There's a will, There's a way! 
is my motto.
Anybody can buy an Network Marketing lead list or buy a membership for a lead generation company. The problem with doing this is that it is, frankly, a complete waste of time! The problem with paid leads is that their generation is ethically gray at best. Think of all of the spam you get in your inbox—most of that came from signing up for information from one company who then sold your information to as many companies as they could find. Paid Network Marketing leads are often a result of the same process!
Sure generating your own Network Marketing leads will be a lot more work, but this work will also yield a higher rate of return. Whether you are looking to build your downline or expand your customer base, generating your own leads is the only way to go. Here’s why:
1. When you generate your own leads you know that they are opting into your lead list voluntarily and that their information is correct (usually). You don’t have to worry about buying information that is old or outdated. What’s more, you know that they are interested in your business!
2. Generating your own leads helps you to build relationships both online and off (depending on your lead generation methods). Building a relationship with your leads promises a far greater rate of return because your leads know who they are doing business with. When you build a relationship you are no longer a faceless newsletter or email. You are a person that they can trust!
3. When you generate your own leads you are, in effect, building your business both online and off. The leads you generate will be more likely to refer even more leads to you through their own social and business networks! Your business can grow by leaps and bounds when you generate your own leads.
4. When it comes to customer leads, the leads you generate yourself are more likely to be repeat customers. Bought leads are usually people who are “just curious” or who will try your business for a day or two and then drop out. The leads you generate yourself are generated by your relationship with that person and that relationship is what will encourage your customers to keep sending their business your way.
The bottom line is this: you know what you are getting when you generate your own leads. You know that the people opting in to learn more about you and your business are interested in you and what you are selling. You don’t have to worry about being yet another annoying phone call or ending up in someone’s spam box. When you generate your own Network Marketing leads you put a face onto your business—something that roughly ninety percent of your competition won’t bother to do.
