In this 21st century, everyone know what the webpage and website are. If I were to explain on what is webpage and website you think I’m crazy or I’m telling people what they have already known.
Yes, I’m going to relate the webpage and website to internet marketing. So, what is the connection between them? For internet marketer, all they need is a webpage or website for them to run the business. Webpage or website is a “location” for them to advertise and market their products, just like a traditional business man needs a shophouse for selling.
Many chinese believe in feng shui especially chinese business man. They would choose a good location, decorate the shop with good layout which they believe can boost their business and bring them huge profit. Now, how about the internet marketer? In the world of internet, we cannot find the feng shui teacher to help boost the business, but I found that it has a small relationship there.
I would treat the layout, structure and content of a webpage and website are the feng shui of the business. Google will give high rank for a webpage or website with good layout, well structure and info rich content. High ranking by Google is important where the amount of visitors to a website would increase because normally internet users will visit the first few websites in the search results of a search engine (theory of SEO-Search Engine Optimization). In other word, the higher a website ranks in the search results, the greater the chance that the website will be visited by a user.
What is the factors for a good webpage or website?
According to Wikipedia, a Webpage is a resource of information that is suitable for the World Wide Web and can be accessed through a web browser. This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext links. While, a website is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.
*a screenshot of web page
Since the information in a website is in HTML format, we need to ensure the pages have the basic HTML components and tagging. There are 3 HTML tags that every page should have at the top of the page.
- Title Tag
- Meta Description Tag
- Meta Keywords Tag
The example of the opening HTML code may look like this if we are trying to optimize a page for the phrase “drive traffic”: -
<html>
<head>
<title>Tips to Drive Traffic to Website</title>
<meta name=”description” content=”How to drive traffic to a website”>
<meat name=”keywords” content=”drive traffic, page rank, search engine”>
</head>
The above 3 components are essential for a search engine like google, yahoo and msn. Although there is no feng shui in internet marketing, you can set your own feng shui by using this 3 powerful HTML tags for your website to rank well in search engine.
Before we talk about internet marketing, let trace back to Electronic Commerce (e-commerce) & Electronic Business (e-business). Early in the year of 2000, Electronic (e) is widely used for the activities engaging in the internet.
E-commerce is more on macro environment. It is the buying and selling of products, services and information on internet. It is about doing business electronically and it can also be defined as where the business transactions take place via internet.
E-business is more on micro environment. It is also about conducting business in the internet, but it includes servicing customers and collaborating with business partner.
The development of E-commerce and E-business has brought to the change in several aspects. The changes include Finance & Accounting, Production & Operations, Computer Sciences, Economics and Marketing. To support the rapid change of environment, there is a fast space of development at computer technology and network. Human capital needs to equip themselves with knowledge about new business model and issues of accounting, transaction costs, and auditing implications. The online processing has reduced the process time, it takes only seconds to deliver the digital products and services electronically. It hence brings to a great impact on local and global economies when there is no barrier of trade between countries.
E-business is a new channel for direct sales and promotion. The E has soon been dropped and nowadays people more recognize it as Internet business. The change from traditional business to internet business has brings to the change of the marketing strategies. Door to door, mail order using catalogues or leaflets are no longer applicable for internet business.
Here, we come back to internet marketing. Internet marketing can be defined as the process of identifying prospective customers, tracking and collecting data on these potential customers and then targeting them. It is the technique that leverages the internet for driving the traffic to the business.
Internet marketing comprises of the followings: -
- Affiliate programs
- Article marketing
- Banner & link exchange
- Branding
- Email marketing
- Pay per click
- Social bookmarking
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Website development
- Web directories
- Website traffic / ranking
The above marketing strategies are widely used to boost the internet business substantially. Quality internet marketing thus result in the growth of customer base, improve the sales and products branding. By attracting quality traffic to the website, advertising costs can be reduced but increase the global brand exposure.
By looking on the word of SEO itself always difficult for a newbie to understand what is SEO means. SEO is the process where website builders emphasize on the designing on the web pages to improve the volumn of traffic. Designing on the webpages does not mean the design of the theme but it mainly focus on the content of the website. The website must be in good structure and content so that the chance of it will be picked up by search engines tend to be higher. In other word, the search engine would give rank based on the website which have good content and structure well with related keywords.
When someone searches for specific phrases on search engines like google, yahoo, msn etc, the chance of click the first few websites tend to be high and almost 100%. These websites are so called high ranking website. Their websites always structure well, have relevant content and informative. As the website is rank high in the search engine, the chance of generate traffic is very high.
SEO is definitely a technical part of web marketing. It sounds easy but in fact even you follow all the rules, you are not guaranteed to have the top ranking. Search engine works in the ways that they crawl your website to see what is your content. After pages are crawled, they index its content. Search engine then store the indexed page in a giant database. When people search for a certain keyword, the search engine starts to processes it. They calculating the relevancy and retrieving the results. The end, people will find the most relevant to the least relevant sites. In summary, search engine performs the activities of crawling, indexing, processing, calculating relevancy and retrieving.
There are many consultants and agencies provide services for website owners. However if you are the owner of the website and do not wish to spend money on SEO, Google Webmaster Help Center is a good place for you.
If There's a will, There's a way! 
is my motto.
