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Pay per click advertising is definitely not a new word for those who involved themselves in internet marketing. This advertising method is just so common like companies advertise in newspapers, magazine, television and radio to get sales for their companies. Many pay per click providers exist in the market, however the largest network operators are Google Adwords and Yahoo!Search Marketing.

Advertisers who interested in Google Adwords pay per click advertising are advisable to sharpen their Adwords knowledge  at the learning center. Google adwords learning center provides lesson so that advertisers have better idea and knowledge when posting an advertisement.

Keyword targeting is a tricky one. Good keywords lead to good quality score and hence reduce the bid cost. But how google adwords determine the quality score? They will actually base on the click through rate, the relevance of keywords, ad text and landing page and other additional factors to determine it. However, the quality score might change from time to time. Hence, monitoring accounts and continuously improve the quality score is needed.

Many people do not understand the system of google adwords. They simply ignore the importance of keyword targeting and finally they lost money doing pay per click advertising in google adwords.

There are some programs that help in keyword targeting. For example, keyword elite and affiliate elite are good paid programs in helping the building of keywords list. Free keywords programs could also be found easily.

It is definitely worth to spend time and effort in keyword targeting as pay per click advertising bring immediate effect and hence lead to immediate sales generating.