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Your friend just introduces you a very good business opportunity, with great products and wonderful compensation plan. You can “see” the money is going to bank in into your account if you can get some people to join you. You are just so excited to share with everyone you know BUT very soon, you are not longer excited but doubt about your decision because no one want to join you. Not only they don’t want to join you but they also tell you that “this is not working, this is scam, blah blah blah…”

Sound familiar? Well, let’s assume that the opportunity is a real and genuine opportunity and not a scam. So, do you know what happened? Why you fail to get people to join you?

Let me just tell you the truth, traditional prospecting or recruiting approaches is no longer effective for trying to build your downline or organization.

Normally your company or your uplines teach you to make a list of warm market (eg. your family and friends), approach everyone you know or you meet and immediately upload your business opportunity on them. Maybe they also teach you on get the leads off the internet, call them and pitch your business.

Let’s think further about the above approaches, there are some major components that are missing from the equation.

1.    Are the people in your list including friends, relatives and strangers qualified or targeted people?
2.    Have you built any type of formal business relationship or made any connections?
3.    Are they really interested in your business and products?
4.    Are they individuals that are self motivated money makers?
5.    Do you need to convince them they need to create outside streams of income for their financial security?

The above reasons are some of the very foundational reasons why 97% of Network Marketers do not succeed. Very simple, you are targeting the wrong people and you are leading with your business opportunity before you create the connection.

Now, let’s talk about how you should be marketing and the method using by the top 3% of network marketers are using – Attracting Marketing.

Attraction marketing is where you first provide value and create relationship with your prospects. Find out what their needs are and become a problem solver, not someone trying to pitch their business at every corner. In real, people join people and they don’t join any companies. If you market yourself as a leader, your team is always looking to you for direction. If your company goes out of business tomorrow, your team will still look for you and you all would move to another money source.

However, someone following a company’s blueprint will sink with that ship if it goes down. Your MLM company as great as they are, They don’t show you how to market your business. That’s why they enrolled you! So this is even more of a reason that you must take on a leadership role.

Show your authority, expertise and reputation first, then only will people follow you in what you are doing. They’ll be wanting to join you in your business opportunity when they see that you are a person of excellence. Remember, your prospects don’t need another business pitch, they need you! If you can deliver that, you have not only targeted prospects, but individuals that now trust you and you have created the relationship or connection. Doesn’t that just make sense?

Attracting marketing is not that difficult if you have someone to show you how to do or a system that teaches you how to brand yourself while delivering 1st class value to your prospects. Top earners in Network Marketing are using My Lead System Pro to build 6 figures monthly income online and I myself am using this system too. If you are not using attraction marketing, especially on the internet, in this new age, your prospects are not going to take you seriously as a leader, nor will you attract the high quality leaders you need to grow your organizations.