If There's a will, There's a way! 
is my motto.
A few years back, Mike Dillard developed his Internet marketing system, Magnetic Sponsoring. Mike quit his job as a table waiter to build his Network Marketing business. Through trial and error and much hard work, Mike’s business has now made him a multi-millionaire.
The book Magnetic Sponsoring is a guide that Mike has published in which he shares what he’s learned through his years of experience. This book doesn’t spell everything out in the deepest of detail, but it certainly gives the reader a vast amount of valuable and very usable information and food for thought.
The book looks at network marketing from a few previously unexplored angles, and offers a refreshing way to think about the business. A recurring theme is “sellucation” – Mike Dillard’s word for selling through education. When you consider this concept, it makes a huge amount of sense and is something that is very easy to implement in a new or already existing business. The idea is that if your prospect is properly educated about your opportunity and products, that prospect is going to want to come on board.
One of the main premises behind Magnetic Sponsoring is attraction marketing, which means developing your business in a way that brings leads to you so your don’t have to chase them. The book talks about the importance of confidence and conviction when you’re prospecting by becoming an “alpha” leader. In every aspect of life leaders get followers. Magnetic Sponsoring teaches you how to become a leader, and does a very good job of changing minds.
As just mentioned, attraction marketing is one of the foundations of Magnetic Sponsoring, and the methods and techniques of attraction marketing are covered. Everything from positioning, to branding, the right mind set and finding the right target market is covered, along with other topics.
You’ll also find some very interesting information on how to advertise effectively for free or very low cost, and how to build an incoming cash flow that will keep your business healthy during the growth stages and after.
All in all the book is packed with information that is fresh and that can be used by anyone from a total newbie to a marketing veteran.
You will probably have to read it through a couple times though to make sure that you fully understand how to use and apply the methods that are taught in it, and to make sure that you haven’t missed anything. There is a TON of gold in there and it is easy to race onwards and not let things properly sink in.
There is a section on franchising an internet marketing business that is fascinating, but probably could have used a bit more fleshing out in terms of more explanations or a step-by-step strategy to follow. But I think that in spite of this, even this section has enough information in it that a determined marketer like you or I could set such a system up based on the Magnetic Sponsoring principles.
What I’m saying is that the Magnetic Sponsoring book is very worthwhile read. Mike Dillard’s claim is that in just ten days he can turn you into a Network Marketing star. That’s a pretty strong claim, but I think the book offers enough realistically usable and good, solid information, that it’s completely possible that it could happen that way. If you’re planning to read the book and put what you learn into action and work the program, then yes, I think the claim is valid. He can at least change your entire approach to building your business, and you will be left wondering why you hadn’t made these realizations on your own months or years ago.
Something you will learn through Magnetic Sponsoring is that people don’t care about your opportunity. Are you surprised? Don’t be. They care about finding solutions to their problems. Every opportunity has the potential for being that solution doesn’t it? Magnetic Sponsoring teaches you how to capitalize on the need for solutions to problems.
The big thing the Magnetic Sponsoring book does is provide a solution to your problem. Even if your business is going great, it could be better couldn’t it? Magnetic Sponsoring provides a solution in the form of this book. Is your business flat-lining? Magnetic Sponsoring offers a solution.
As a resource for MLMers who are always on the lookout for excellent ideas for making their businesses stronger and more profitable, while building a downline that is energized, excited and effective, the Magnetic Sponsoring book is a great business investment.
Get it, study it, and take the ideas to heart.
