Would you limit your web site traffic? Your first reaction about this question might be, “No way! I don’t limit the amount of traffic coming to my web site, I want traffic and more traffic to my web site the better!” So, more traffic means right traffic? Sometimes it does not seems all the traffic are the right traffic you get.
I give you one of my example. I have one article “Will the AIG Crisis affect Singapore” and this particular article drive me lots of traffic. However, this article does not have anything to do with internet marketing and most of the readers just read the article and leave. So, I realise that these traffic is of little or no use to my business.
Get the right traffic
I welcome traffic to my web site and the more traffic the better. However, I prefer to get more right traffic instead of high bounce rate traffic. I ever described our web site is a “location” for us to advertise and market our product, just like a traditional business man needs a shophouse for selling (my post – Is webpage and website related to feng shui?!). And since our web site is our shop, we need to get the customers to come and eventually “buy” something. Therefore, getting the right traffic is important in the sense that when we get the right customers through the door of our shop, we’ll sell significantly more.
How to get right traffic
Recently I’ve spent lots of time learning about Internet Marketing and focus in Google Adwords, SEO and Social Media. I have a notebook for my Adwords which I share some handwriting notes with all of you and I have another notebook for SEO and Social Media. See, this is my another notebook and it’s totally full now.
Ok, about getting the right traffic, I’ve also spent time focusing and creating content for my sites on a very specific target market. As a result of making changes, I get some good feedback and the number and quality traffic has gone up significantly. Although it wasn’t happened overnight but I think the time was well worth the investment because some friends are contacting me and we share more in particular areas.
We have probably heard a lot on how to focus on the niches market and get the traffic from the niches. So, I think all of us can approach traffic in the same manner. We just need to think on how to get the relevant traffic and implement something to prevent unrelated traffic. One of the best way is the create relevant content which to your niches and make sure those contents are useful for the person who read the information. Also, the most important is the information relevant to your business, product or service?
I heard from my friends that their websites have many traffic / visitors but they can’t generate good sales. And I also heard from them that they don’t have products but only websites. So, my thinking is, as an internet marketer, we are in business and we shouldn’t only focus on our web site but ignore about our products. Just imagine you have many right customers get through the door of your store but you just let them go with empty hands. Will you do that if you are the boss in real world? Doing business in internet is exactly the same like doing traditional bussiness, the same concept apply here and some people don’t see the whole picture.
Try to focus on the main theme of our website and always creating relevant content is a good way to get right traffic. I’ve learnt a lot about social media and it’s really a powerful tool in internet marketing. I will share more about my findings and recommendations on this area. Of course I will continue to share about the Adwords too. If you would like to know how social media helps to increase quality traffic and how it helps about your products, follow my blog and subscribe to my RSS.
I have came across Qassia last week and have introduced this website to few of my friends. They came back to me and asked me what is Qassia and how can they be done.
Let me share with you my findings about Qassia instead of copy all the introduction and information from Qassia. From my findings, Qassia is a way to get quality backlinks, improve our blog’s traffic and earn advertising revenue.
What is Intel?
The information you submitted is referred as an Intel. You can submit your own unpublished original articles or existing content that you have published on your blog or other third-party website.
They will base on the “Qassia dollars” to determine how your website will be ranked in Qassia’s directories. That means the more Qassia dollars you have, the higher your website ranks and makes it easier for people to find it.
There are four ways to earn Qassia dollars:
- Referring – When your friends sign up via your user page, you get credited once the user validates their email.
- Screen Intel – Before publishing, an Intel has to be screened by 12 users. You can get $5 to $9 Qassia dollars in credit for every intel you help to screen.
- Add Intel – You can also add your own intel. For every Intel you add, there will be a link to your website. So if you add more quality Intels, more quality backlinks you get and more traffic boost to your website.
- Qassia Sticker – Once Qassia crawl your site and found their logo on your site, they will give you credit. They will crawl your site at least one time a month.
How to earn real money with Qassia?
Qassia will give you 100% of the advertising revenue generated by your intel page. That means they are displaying Google Adsense ads on your user page and next to your Intel using your Google Adsense account number. The more Intel you submit the more benefit you enjoy.
Hope by now you have a better understanding of how Qassia works. And you can join by click on the logo.
If you still not clear about the difference of Social Media Marketing (SMM) and Social Media Optimization (SMO), Luqman Technolgies has a good definition for the above.
Social Media Marketing (SMM)
Social Media Marketing means marketing website on Social Networking and share website with users of Social Networking Websites. Those Social Networking users again share the website and bookmark it and again share it on other Social Networking Websites. This process of marketing is called Social Media Marketing.
Social Media Optimization (SMO)
Social Media Optimization (Web Marketing) basically referred as designing the website and optimized it which attracts the Social Networking users and those user bookmark the website and share it with other Social Networking Websites.
There are 4 simple ways to start your social media marketing
Blog – Website is the most effective and powerful tool in social media marketing. Have your own blog and if you don’t have a blog, you need to start one.
Listen – Listen to what’s being said about you, the hot discussion of your niche and also the latest news in your niche content area.
Responde - Always responsive to feedback and leave thoughtful comments on other blogs when they discuss something about you or your niche.
Share – Share your interesting findings, information or other content online with others. To give something value to the communities you join, you will build up respect for doing so.
Advantages of Social Media Marketing
- Connect with people
- Maintain brand positioning
- Generate more traffic
- Enlarge the targeted segment
- Increase the user experience
- It’s free
- Quick results
- Building links with social media is safer than buying links
- Leverage existing traffic
Tips of Social Media
- Have a website that is social media friendly
- Pick and join communities related to
- Create high quality, link worthy content
- Understand how to submit and push social campaigns
- Be social
Related post:
My very first lesson with my mentor was learnt about Social Media Marketing.
According to Wikipedia, social media is the use of the electronic and internet tools for the purpose of sharing and discussing information and experiences with other human beings. Social media marketing is another low-cost promotional method for your website or business and it is a powerful strategy that will easily give you large numbers of visitors. Those visitors may come back to your website again and again.
What is the difference of Social Media Marketing (SMM) and Social Media Optimisation (SMO)
Cameron Olthius has great definitions of the SMM and SMO and I’m going to quote here.
Social buy ampicillin online Media Optimisation – SMO
SMO refers to the process of refining a website (optimizing it) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done “on-page” such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the “digg this” and “add to delicious” icons and links that are percocet online all over the web today.
Social Media Marketing – SMM
SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube and other social media websites. It’s about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.
Rules of Social Media Marketing
There are some rules and techniques that we can use as a guideline and I’m going to list some main points here.
- Increase your Linkability
- Make Tagging & Bookmarking
- Reward Inbound Links
- Help you Content travel
- Encourage the mashup
- Be a User Resource
- Reward Users
- Participate
- Know how to Target your Audience
- Create Content
I hope by now you have an idea about Social Media Optimisation (SMO) and Social Media Marketing (SMM)
If There's a will, There's a way! 
is my motto.
