Google Friend Connect is very user friendly and it allows you to sign in with your Google, Yahoo, AIM or OpenID account. You can interact with other visitors by making friends, sharing media, posting comments, playing games, and more. Another great thing is you may invite friends from other social networks and contact lists to join your site or blog.

Here is the video by Google

If you have joined this social site,  I would like to connect with you too. Just leave me a message here and I will join yours.

Happy Connection!

The structure of your ad campaign and ad group is very important. Make sure your ad group is named of which is related to the ad campaign name. First, set your daily budget to about $20.00 and then set your keyword bids to 3-5 times more than the current bid requirement. It’s better for you to only place 1-5 keywords in each ad group.

Your high bid will get Google to place your ads at the top and the top position will ensure your ads are good enough to generate the clicks. As a result, your CTR will then increase. Assuming your onpage trust factors such as contact us page, disclaimer, terms of use, contact number, email etc are good, you will build the Quality Score to a position of “Great”.

You could then reduce the bid cost of each keyword down by half once your CTR is around 5-25%. If your QS still “Great”, you should notice that your number of clicks per day is still the same even your bid cost is lower now.

The next day, reduce the bid cost down again by 10-20% of the actual price google initially wanted for that keyword. This means that if the keyword is 50 cents, reduce it to 40-45 cents but assuming your CTR is still rather high. Although you reduce your bid cost, you still get the top position while others pay the top amount to be in position 1. As you start building history with Google, you can then set bids at around 5-10 cents and still be at the top position.

Here are some tips for analyzing a PPR

• Implement Google’s conversion tracking so can understand how individual sites are converting
• Don’t focus on click through rate (CTR) – low CTR on a site doesn’t mean ads perform poorly
• Respond only to statistically significant data – rely on conversion data and make decision with several weeks data
• Identify sites that are converting well for your campaign and take steps to increase your exposure on those sites – enable the content bidding feature to bid more aggresively on those sites or target them through a site-targeted campaign

So, if you haven’t run the PPR, go get the report and analyze your campaigns’ performance.

You can also target the location and by choosing the right location targeting for your products, you save costs and selling the right products to right customers. For example, you should sell the winter wear during winter and to the countries that have season of winter. If you don’t aware of this and target to worldwide in your ads, you are wasting money and not target to the right audience.
* For regionally targeted ads, Adwords identifies your chosen region or city in the last line of ad text to distinguish them from country and territory targeted ads.

Adwords will determine to show your ad based on the following:

• Google domain
• Query entered (called query parsing)
• Internet Protocal (IP) address
• Language preference

Why keyword match is important?
Keywords are the most important “key” to determine how much you pay for the ad to display. Since it involves money, we better put full attention on it. otherwise the money we invest will turn into a cost instead of investment.

Basically, there are four types of Keyword Match:

• Broad
• Phrase
• Exact
• Negative

I advise you to use all four types of keyword match and see which one work best for you. The keywords you use also closely relate to the traffic your ad could generate.

Traffic = Clicks On An Advertiser’s Ad(s)

Methods for Increasing Traffic

• Add new or unused keywords
• Create keywords for unadvertised products
• Include more general keywords
• Separate high-traffic keywords into Ad Groups
• Increasing daily budgets
• Increasing maximum CPC or Quality Score
• Ensure your distribution preferences are set to maximise traffic
• Broaden your Geo targeting settings

You can also try to increase your ad ranking because a higher rank will result in more click traffic for your ads.

Two ways to increase ad ranking

• Increase your maximum CPC
• Optimizing your ad, keywords or campaign to improve your Quality Score

Best Practices of Contextually Targeted Campaign

• Create separate campaigns for contextually targeted ads
• Use Site Exclusion tool to focus on sites matching campaign goals
• Set bids at the ad group level
• Base each ad group around a single theme
• Test different ad formats (text, image, video and gadget)
• Point all ads in a particular ad group to the same destination URL
• Create short keyword lists
• Use negative keywords
• Write compelling, specific ads

Contextually Targeted Campaign Items to Avoid

• Don’t create different destination URLs per ad group
• Avoid bidding at the keyword level
• Never use keyword matching options
• Refrain from including both singular and plural keywords
• Try to have short keyword lists, less than 50 keywords per ad group
• Don’t create just one ad group per campaign
• Don’t choose generic landing pages for each ad group

These are the points that I think we should take note and every points are equally important.

If you have any points to add in, don’t hesitate to let me know.

I will choose those topics that I feel we should pay more attention into it or normally people tend to ignore. One of the reason I do my own notes is I always like to have a glance of the things I learn and I always highlighted the points I feel I should pay more attention (key points for me).

I’ve decided to share on Google Network today.

Why I feel that it’s important?

We must know what google network is before we start any campaign. The consequences of ignore this will end up with losing extra money on Adwords.

Let’s see my notes about Google Network:

*Note 1-click to enlarge

*Note 2-click to enlarge

From my notes, you can see that Google Network can be classified into two:

1. Search Network – Text Ads
2. Content Network – Text Ads, Image Ads, video Ads etc

The key points I’ve highlighted in my Note 1 are:

• Contextual targeting matches keyword-targeted ads to pages in the Google Content Network
• If you want an ad to run on the Search Network & Content Network, it is best to create 2 separate campaigns – 1 structured for search and 1 structured for the contextually targeted advertising.

Why 2 separate campaigns?
Please refer to my Note 2 – 4 criterias

1. Places where ad can appear are different.
2. Acceptable Ad Formats are different.
3. Basis (Keywords issues) of ad being shown are different.
4. The bidding options are different and we would like to set CPC for Search Network while CPM for Content Network.

If you have a campaign that combine search network and content network but work well, kindly share with me.

You can also give me comments so that I can improve my sharing with you.

Related post:

• My Handwriting Notes About Google Adwords