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6 Ideas For Viral Marketing

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Here are six ideas to help you start your viral marketing campaign:

1.    Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2.    If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3.    Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4.    Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5.    Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6.    You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

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How To Attract People To Join Your Network Marketing Business

attract people to your website
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What is the difference between 100 opt-ins and 1 signup & 100 opt-ins and 20-30 signups for your network marketing business?

There’s really no secret once you know the most powerful marketing technique in Network Marketing. Watch below to find out more:

Want to find out more how I personally sponsored more than 100 into my primary business, fill up the form below and I’ll see you inside!


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How To Be A Better Leader

become woman leader
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If you were to build a house, you would begin with a blueprint. This blueprint proves useful because it contains more than directions on how to build a house. It also describes the finished house.

So, what does this have to do with leadership?

Last month I asked an audience of leaders to tell me the characteristics of an ideal leader. Their answers were (in the order collected):

A good listener, enthusiasm, passion, shows appreciation, a visionary, role model, trusting, integrity, organized, knowledgeable, credibility, persuasive, charisma, team building, clarity of purpose, problem solver, attitude of service, leads by example, patience, willing to act without complete knowledge, understands followers, consistent, empowers other people, and adapts to change.

I’ll add that this is essentially the same list that I receive from other audiences when I ask this question. From this comes some useful insights.

1) Notice what the list contains. All of these characteristics relate to the human side of leadership. That’s interesting because I often hear people minimize this side of leadership with terms like “soft” or “touchy feely.” Actually, applying these characteristics requires more strength than not.

2) Notice what the list excludes. Absent from this list (and all lists from other programs) are characteristics such as stern, mean, serious, short tempered, vindictive, tough, angry, harsh, punitive, controlling, violent, or ruthless. And that’s interesting because many popular representations of leadership emphasize at least one of these “hard” characteristics. In fact, these characteristics are the refuge of those who lack the strength (or the skills) to apply the human side of leadership.

3) How about you? How would you rate yourself as a leader compared to the list of positive characteristics? If you were to survey the people who report to you, how would they describe your leadership? Would they list characteristics from the “soft” list or from the “hard” list? Could you become more effective by improving upon any of the “soft” characteristics? And how about the other leaders in your organization? Do they truly maximize human potential?

People want leaders who treat them with genuine compassion, courtesy, and respect. They want leaders who help them become more successful. They want leaders who inspire them with a vision for a better world and show them how to go there.

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Personal Online Branding For Business Professional

personal branding
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This is the slides that I used for a networking talk 4 months ago and I’ve uploaded to slideshare. Just notice that I have not shared it in my blog, so here you go. Enjoy! :)

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10 Steps To Success In Network Marketing

Top Ten
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Here are ten steps that will assure your success:

1. BE A GOAL SETTER. What do you want to accomplish? Do you want to save for college education for your children? A new car? A new home? You can have whatever you want, but you must want it enough to do the things that have to be done to get it. Whatever your goal, write it down and set a target date for reaching it. Divide the time period into blocks of achievement that are reachable. Work consistently toward accomplishing each day, each week, each month what you set out to do. Goal-setting is a must in every area of life. Little is ever accomplished without definite goals.

2. BE A LIST MAKER. Each evening list all the things you want to get done the following day. That gives you an organized approach to each day. As each task is finished, mark it off your list. It is amazing how much gets done when one works with a “things-to-do” list. Also, have a notebook listing appointments, potential clients, repeat clients, and referrals, and keep it with you at all times. You will be adding to it constantly.

3. BE ENTHUSIASTIC. Enthusiasm is the high-octane “fuel” that salespeople run on. Enthusiasm generates its own energy. Energy and good health are synonymous with busy, happy people, people who are achieving.

4. RECOGNIZE THAT THE MAGIC WORD IN SALES IS “ASK.” In network marketing we don’t have to wait for business to come to us. We create our own business by asking for it. Ask for appointments, then you can do business. Ask for business, then you will close sales. Ask for referrals, then you always have a full list of potential clients. Be quietly, yet firmly aggressive.

5. EXPECT NO’S. Realize that no’s are not personal. In sales, as perhaps nowhere else, the law of averages works. Every no gets you closer to a yes. Keep track of your ratio. It will help improve your techniques. Are you getting ten no’s to one yes? Is your ratio five to one? Remember, the yes’s are your income. Also remember that “no” does not necessarily mean “no.” Often a “no” is simply a stall for more time to think. It may be a request for more information about your product or your service. What your client is actually buying is assurance. Assure here by your helpful attitude and your complete honesty, that you want what is best for her. She will most likely respect you and do business with you.

6. SCHEDULE TIME WISELY. A schedule is the roadmap by which salespeople travel. It takes the frustration out of the day. It assures that the necessary things get done and get done on time. Plan your work then work your plan.

7. BE POSITIVE IN YOUR ATTITUDE. Success in sales, as in all areas of life is 90 percent attitude and 10 percent aptitude. All of us must work at developing habits of constructive thinking. Remember, sales is one of the highest paid of all professions. Statistics show that good networkers enjoy incomes far above the average.

8. HAVE AN OFFICE AREA. Most networkers work from their own homes, but it is essential to have a place where you can work in a organized and efficient manner. An office plus a strict working schedule gives you dignity. Both are absolutely essential for efficient operation and accurate record keeping, so important to the success of any business.

9. BE INVOLVED. Most organization offer contests to stimulate production. Include winning contests as part of your business goals. Contests make your business fun as well as adding considerable dollar value to your income.

10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five job usually means a paycheck at the end of the second week.
Would financial security mean a lot to you? If so, ask yourself these questions:

* Am I honest?
* Do I really like people?
* Am I willing to learn?
* Am I willing to work?
* Am I capable of being my own boss?

If your answers are yes, to find a good product from the network marketing market, one that you like, one that fills the need of a lot of people, and go to work for yourself! You can turn dreams into reality.

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7 Ways To Stay Motivated

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You know what it’s like. You set yourself a goal, something you want to achieve. You are excited and ready to take on the world, and then a few months later you can’t even be bothered to spend 10 minutes working towards achieving it.  Well welcome to being human! It is so easy to go from excitement to complete apathy but there are things you can do to ensure you stay motivated towards your goal and following are seven great ones!

1. Is Your Reason WHY Large Enough?

When I wanted to lose weight setting a goal to look great in clothes was not big enough, what didn’t help was the fact that I loved who I was and what I looked like, but my health had begun to show signs of being affected by my excess weight and this is the WHY I used to ensure I stayed on track. I started with 6 weeks of no diary, no wheat and red meat only once a week. Do you think I needed a big why to stay committed to such a regime??!! I knew that health is my true wealth. Having been unwell for 6 months and hardly able to walk had taught me that without my health my goals were useless. So maintaining a healthy body that would allow me to enjoy the fulfillment of my goals was the big WHY that kept me on track.

Stop and think about your reason WHY? What reason is big enough to keep you motivated at times when you want to give up and/or give in?

2. Create a visual and emotional image of what you want

Writing your goals down is an essential tool but not always enough to keep focused. Writing your goals down and having a visual image of you completing that goal adds fuel to the motivational fire. Writing goals down, having a visual image of your completed goal AND connecting this image with your emotions is the power of 3 that will ensure your motivation remains high. At any point during the day, or at any time when you are feeling in need of encouragement, you can simply stop, close your eyes, see your goal and evoke all the emotions achieving that goal holds for you. Nothing is more powerful!

3. Questions to ask before, during and after!

It is important to know not only why you are doing something but also WHAT. What achieving this goal will provide for yourself and your family. It is easy to believe that what you want is to make a million, but for many it is the lifestyle and the time freedom that this money has the potential to provide that will be the real motivation.

Spend time asking yourself questions that will help you identify what achieving your goal will provide. Questions such as:

•What will it bring me?
•What will it do for me, my family, and/or friends?
•What kind of lifestyle will I be able to have?
•What sacrifices will I need to make?
•What will be the impact on my current routine?
•What will be the impact on my family?
•What outcome do I want to achieve?
•What contributions will I be able to make

Motivation and staying motivated is easy when you know what the achievement of your goal will provide for you and we only really lose motivation when we lose sight of our goal or end result.

4. Creating a visual representation of what you want

Keep the motivational fires burning by creating a collage with the family of what your end result will look like, or paint a picture, write a poem, sing a song, or whatever creative endeavor excites you enough to complete it.

Whatever you create keep it in a place where you can see it constantly, I remember listening to someone talk about sticking a poster of making their first 100,000 on their ceiling so that as they woke up it was the first thing they saw each morning, and the last image in their mind before falling asleep.

Leave yourself reminders on your fridge door, on your bathroom mirror, in your car. The more places you are able to leave yourself little notes and reminders about what you want to achieve the better. Doing this will help your unconscious mind bring you the results you desire, whilst also supporting you in staying focused and motivated towards achieving your goal.

5.Get Support from people around you

Support from family and friends is important but also consider what other support is available to you. Books, mentoring, work colleagues, life coaching, forums – these are all things that can support you as you work towards achieving your goal. Also think about WHO can support you in staying motivated, can you buddy up with someone, do you have a boss or lecturer who will be happy to help you keep accountable.

One thing I recommend is that you tell as many people as you know about what you want to achieve, this has the effect of keeping you motivated to complete your goal because you have told so many people. However, a word of caution is needed here because it is easy for people to trample your dreams and fail to support you. You must first pick and choose carefully those people you know will want to support you, but also you must gain enough inner personal strength to be able to continue no matter what negative comments may come your way.

6.Develop Inner Personal Strength

Ultimately, the person who will determine whether you stay motivated and achieve your goal will be you. Your thoughts will determine your behavior which determines your results. Developing a strong inner personal strength about your ability to achieve and your ability to motivate yourself when you are in an unproductive state of mind is essential. Being able to see setbacks and failures as opportunities for continued growth and upset and emotional turmoil as opportunities to discover what you want and need, will determine how you view life. One of the best ways to inner personal strength is to read and listen to audios that inspire and motivate you. Continued learning is an essential part of being able to stay motivated.

7. Support from Continued Learning

If you are going to need to learn new skills to ensure you complete your goal then you it is a good idea to identify what learning you will need to undertake as early as possible. If you have planned out how you will achieve your outcome then you will already be aware of any areas where you need to strengthen your skills or out source to others who will be able to fulfill what you need.

There is nothing worse than getting halfway towards the completion of a goal and to be stopped because you are not able to complete something because of lack of knowledge and/or skills. This is a surefire way of dampening your excitement and your motivation.

Make a list of what you can and can’t do and who might be able to help you. Knowing this in advance can help you avoid getting frustrated because things aren’t getting done. If you are serious about developing your personal and professional life then I recommend getting yourself a Mentor or Life Coach, to ensure you stay on track.

You should also look at continued learning as it relates to your own personal development, continuing with your own personal development will ensure you are able to work through set backs quickly and stay motivated.

Staying motivated when you are looking to achieve your goals is essential for ultimate success. I have provided you with seven practical ways to achieve continued motivation and I recommend you use them all. Some of them such as creating a collage will be activities you perform occasionally, but others, such as continuing your personal development will be a continuous learning process. There is not one single thing that will determine your success in staying motivated but a combination of many, finding the combination that is right for you will change from goal to goal and will be an ongoing (fun filled) exploration.

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What Kind Of Leader Are You?

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You are a leader if someone is following you. This could be as simple as one person watching you and following your example and encouragement, to being a leader in your home, your community, your workplace or even your nation. Leadership can take many forms, but typically it often involves managing people- one of the most difficult of all tasks. It means coordinating and motivating the actions of others to achieve a common goal. A leader has to establish that goal, and gain the willing agreement of others to be governed by and work together towards that goal.

The style of leadership taken by any leader is usually predetermined by the personality and motivational values of that person. They are who they are, as a personality, and that has a strong influence on the way they lead and communicate with others.

The study of personality traits has been on going for centuries, and there is a great deal of agreement in the conclusions and findings of personality characteristics. In this article I am going to refer to the different types of personality in color form, adopts the categories applied by Linda Berens and Don Lowry.

Every personality type has particular talents and skills that lend themselves to good leadership. Any form of leadership however, is greatly enriched and enhanced if it is able to draw on the strengths and characteristics of the other styles.

A leader who has a strong Gold personality type is personally committed and dedicated to the goal. They work hard, and expect their team to do the same. They lead from a place of belief that the work is important, and has to be done right. Gold leaders value tradition- the ways of the past are proven ways, and so do not take well to new ideas unless they are well proven to have potential.

Leaders with a strong Blue personality are motivated by their commitment to the people involved, and a strong sense of community. They have a democratic style of management, valuing the input of employees and team workers. Blue leaders tend to see the big picture, and have the ability to inspire others with the vision.

The strong Green leadership style also sees the big picture as well as the complexity of detail. Green leaders excel in strategy. They bring intellect, ingenuity and design into the leadership role. They research and analyze facts and concepts, constantly looking for improvements for working smarter rather than harder. Facts and information are all important to the Green leader, and they pay little attention to the value of feelings and relationships.

Action is the focus of the Orange leader. Administration and organization exist to make action possible. They are great troubleshooters. The Orange leader leads by example, setting the standard to follow. Orange management style can be quite authoritarian and abrupt as they are impatient with opposition, and expect their directions to be followed. Above all Orange leaders welcome change believing that the old ways can always be improved on. A new project represents, adventure, a challenge and potential fun, all of which the Orange personality thrives on.

Every leader has a combination of all four personalities, but one will always be the stronger, more natural way to operate in. A leader’s style may also be a blend of their main strength, combined with their second strongest style.  A wise leader will understand the strengths and weaknesses of their personal leadership style and use those team members with different styles to bring balance and greater efficiency in meeting the shared goal.

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Evaluating Your Email Marketing

email marketing
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Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business. This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.

To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.

Consider an email marketing campaign which is not effective because it does not reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer. Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element. Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services. The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.

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Lead By Example

lead by example
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Have you ever read any good books on leadership? Maybe something by John Maxwell? What stands out in my mind when it comes to the information contained in these books is the technique for effective leadership. One of the biggest is leading by example.

Throughout history some of the greatest leaders were people of vision, people who saw something that others could not see and shared their vision with the masses to improve the quality of life. Never once did a leader become a great leader by being pessimistic and negative. Never has anything been accomplished of value by looking at a problem and complaining without offering a solution to the problem. In fact, a leader who only offers a negative picture remains a leader for a short time, a time when they are noticed but become irrelevant.

I believe that immersing ourselves in the positive we can accomplish that. A leader of people must understand that to be effective, he has to give the people who follow him hope of better things. In doing so, he rises to higher levels and accomplishes great things. When he loses sight of the lofty challenge of being a positive visionary in any organization, a leader is destined to fail, for no one will follow a leader who is going over a cliff.

As you strive to develop your business or career, you should keep in mind that you can be whomever you wish to be. You can look at challenges and problems and offer real solutions and visions for the future that people can grasp onto, or you can see the problem and rub everyone’s nose in it as you complain about it until no one is listening anymore.

When you have a customer and they lodge a complaint, you perk up and listen to them. If you work for a company that you complain about all the time, no one listens when you complain. Complainers develop a cloak of invisibility that is only penetrated when they are seen long enough to be removed from the company. At that point, the complainer has become nothing more than an eyesore.

As we look at the so-called leaders of the day, we should keep in mind that we are not the only ones who see them. The world is watching our country and our business. As our leaders complain without offering solutions, the world sees an ugly picture of discontent and failure with no solutions at hand. Only when people realize that the role of the leader is to be the visionary, the one with the answer, will things in our world change for the better. Until then, we get what we ask for and what we vote for.

Expect great things, offer great solutions, and when you are ready for the challenge, throw your hat in the ring and step up to lead.

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Effective Listening

effective listening
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All too often we are far more enthusiastic about talking than we are listening.  Yet it is so vital if we are to communicate effectively.  Most break downs in relationships are caused because people talk at each other without really making contact.  Unless someone hears what has been said including the subtext the words have little value.

When we are actively listened to we feel valued and are far more likely to engage in negotiation and compromise.

Listening is about far more than words.  Watching facial expression and body language is often a far more accurate barometer than the words that are being used.

Nice things being said where the smile doesn’t reach the eyes is an obvious example.

To be an effective listener it is vital that you listen actively.

10 tips to becoming a more effective listener

  • Make eye contact.
  • Read the body language of the talker.  Are they relaxed, anxious, angry? Extremes are easy to recognise but often the message is much more subtle
  • Mirror the talker’s body language- subtly, a gentle dance rather than a caricature.
  • Show that you are listening, nod, make appropriate responses
  • Ask relevant questions, ask them to clarify if you are not clear about their meaning
  • Summarise: so what you are saying is……….
  • Use open ended questions, the who, what, where, when,
  • Be careful of the tone of your voice when you respond or ask questions.  It is all to easy to come across as judgemental or as an interrogator from the Spanish Inquisition
  • Use empathy. Acknowledge difficulties, but be careful not to fall into the trap of going into anecdotes from your experience.  “ I sense that you are finding this rather difficult” rather than “Oh I know, it happened to me but mine was bigger, more difficult etc”
  • Take a real interest, if you are simply going through the motions the lack of sincerity will be obvious to others.  Leave your ego behind, concentrate on the other person.
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